Boldyreva Alina Olegovna

Biography

Director of Marketing Department of Machine Tool Holding FINVAL.

Member of the Guild of Marketers. Workshop "Industrial Marketing" B2B.

Education:

• Russian Academy of National Economy and Public Administration under the President of the Russian Federation,
• Faculty of Public Service and Management - Marketing, PR
• Digital Marketing Institute (EQF/Europe, QCF/England and North Ireland и SCQF/ Scotland) -PROFESSIONAL DIPLOMA IN DIGITAL MARKETING
• Moscow State University - Strategic Marketing. Project Management
• RANH - Managerial skills of the head
• Moscow Business School - Marketing Tools in the Industrial Market

Practical work in sales and marketing since 2001:

• 15 years in B2B;
• over 75 promotion programmes have been implemented;
• Development and implementation of over 100 customer workshops on product and marketing;
• development and market launch of Russia's first axial pipeline system
• production of STM/OEM products in Russia, Europe and China
• civil production strategy at MIC enterprises

Specialization:

Industrial Marketing, B2B Internet Marketing

Practice:

Professional experience in B2B and B2C since 2001

• Marketing Management
• Strategic planning
• Market analysis of equipment, tools, pipelines, construction materials
• B2B Marketing Research
• Planning B2B marketing campaigns
• New Product Certification
• Procurement management
• Project management
• Strategic marketing
• Promotion of the B2B brand
• Sales
• Marketing communications
• Launch of new products

Regular author of marketing and PR publications, speaker of specialized conferences.

Author and presenter of seminars on industrial marketing, product strategies, project management, case marketing.

FINVAL has implemented and continues to oversee a number of social projects within the framework of key areas: education and science, health and social security, environmental protection, as well as culture and art.

• Excursions and teaching lectures for students of engineering classes at the Mechanical Engineering Technology Center "Mechanical Future and Man"
• Support of the best students of the Bauman Moscow State Technical University within the framework of the All-Russian project "Student Spring"
• Support and active promotion of the All-Russian Conference "Young Technicians and Inventors"
• Planting trees on Finval Alley in Moscow parks as part of the Moscow landscaping program
• Organization of an exhibition of the collection of paintings of Finval Group of Companies by the artist Vladimir Zhuk on the theme: "Art and Industry"
• Support of the regional public organization of disabled people "Club of wheelchair dancing" Duet "as part of the" First Open Cup of Moscow in Wheelchair Dancing "