Popov Boris Fedorovich

Popov Boris Fedorovich

Biography

2024: Appointment as CEO of Rigla pharmacy chain

In June 2024, Boris Popov was appointed General Director of the Rigla pharmacy chain, who previously headed the Zdravsiti company and led the joint direction of e-commerce of the Protek group. The change of CEO is evidenced by the data of the Kontur. Focus service, which Zdrav.Expert got acquainted with.

Alexander Filippov, who has led the Rigla pharmacy chain since October 2011, will head a new direction in the structure of Protek Group of Companies. This structure will also include Natalya Burdina, who previously held the position of Deputy General Director for Commerce of Rigla. In turn, Yevgeny Ruzheinikov, who previously served as director of the product marketplace, was appointed head of Zdravsiti, whose general director was Boris Popov.

President of Protek Vadim Muzyaev hinted at the upcoming high-level personnel changes in March 2024 at a partnership conference. In particular, he announced plans to build a so-called single commodity distribution segment within the group of companies. The emergence of a new add-on implies a significant correction of Protek's approach to the relationship between the retail and distribution divisions, which have lived as if separately from each other in recent decades: for Rigla, Protek CV was one of the suppliers, for Protek CV Rigla was one of the clients.

The new doctrine of the group, as the publication writes Vademecum with reference to its sources, implies a significant increase in the share "in the risk-free channels for the Protek Central Bank, that is, in the closely related Rigle, Zdravsiti and ProPharmacy, and the close synergy of divisions in the field of marketing. Alexander Filippov and the new team under his leadership will be responsible for coordinating this work and building a dialogue with suppliers, the portal's interlocutors said.