Bragin Andrei

Bragin Andrei

Biography

2023: TAdviser interview

Buying habits of economic uncertainty will change unpredictably - such a forecast for 2023 was given by analysts of the consulting company Gartner in its report published in early December. A survey of more than 1,500 consumers found that inflation stimulates spending-cutting behaviour. The agency recommends that companies improve the effectiveness of digital marketing and look for opportunities for personalized interaction that will really help customers on the way to shopping. For several years, an expert in Internet promotion Andrei Bragin, the founder of the digital agency Bragin Media and a teacher at the Razumovsky Moscow State Pedagogical University, has been successfully coping with these tasks.

14 years of experience in marketing allowed him to develop a unique strategy for Internet promotion of companies, as well as a number of effective technologies for automating communication with customers on web resources, including using artificial intelligence. What effective tools will help ensure the success of the advertising campaign in the current environment, what role automation plays in this, as well as about industry trends - in an interview with Andrei Bragin.