Elena Dobrokhotova works in the field of marketing of the IT and telecom companies more than 20 years. Has degree of MBA (London Metropolitan University). In 2003-2011 worked in Capital branch of MegaFon, began the business planning specialist, and left the company as the head of marketing of B2C-and B2B-segments. From 2011 to 2017 directed marketing divisions in "Yandex", was engaged in marketing of key services, among projects — start of "the Navigator's Yandex" and "Browser Yandex".
In February, 2017 Elena Dobrokhotova is appointed the marketing director of Rostelecom. She is engaged in development and implementation of the marketing strategy providing the companies customer acquisition on new and traditional services and services.
"Today Rostelecom is aimed at business development in the new markets, income from digital services is in total sales already more than 40%, and it only the beginning. We accelerate a development cycle of new services, we are focused on customer needs and we try to be with them on one wave. It requires the innovation approach to marketing using such technologies as Big Data and artificial intelligence. I am glad that Elena Dobrokhotova with vast experience of work in the digital-company joined our command. Elena should bring marketing of the company to new level that is of great importance for successful strategy implementation of Rostelecom" — the senior vice president for development and business management of Rostelecom Vladimir Kiriyenko commented on appointment.
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