Efimovskaya Aleksandra Viktorovna
Biography
She held senior positions in companies such as MTS, Eldorado.
Before IVI, she worked in the Head of Customer Experience position at the bank Home Credit China in (Home Credit China), where she was responsible for creating and implementing a client-centric strategy for multimillion-dollar bases customers in one of the largest and fastest growing markets. Home Credit groups
In IVI since 2019, responsible for user experience and CRM.
2021: Director of User Experience and Retention ivi.ru
The team online cinema IVI has experienced significant structural changes. The company announced this on November 24, 2021. The director of user experience and user retention was Alexandra Efimovskaya, directly subordinate to the general director. More. here
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