Mel­ni­kova Yele­na Andreevna

Mel­ni­kova Yele­na Andreevna

Biography

Elena Melnikova graduated from St. Petersburg State University with a degree in International Relations, and also holds an EMBA from the Stockholm School of Economics.

For 13 years she led projects at the Swedish Trade and Investment Council in Russia, promoting companies such as Atlas Copco, Nordic Clinic and AstraZeneca on the Russian market.

Since 2015, she worked as director to marketing of the group of companies "" and Medsi educational holding. ""Education

Since 2018, she has been the head of the center for digital advertising and information products MTS

2021: MTS Advertising Technology Director

MTS pla­niruyet iz­me­nit ros­sy­sky rek­lamnyy ry­nok. It became known on October 6, 2021 according to the president of the company Vyacheslav Nikolaev. To achieve this objective, in MTS the position of the director of advertizing technologies is founded. Her za­nyala Yele­na Mel­ni­kova.

As MTS Director of Advertising Technologies, Elena Melnikova leads the center for digital advertising and information products, the center for MTS agency support products responsible for monetizing AdTech and MarTech products based on Big Data, and Stream LLC, a subsidiary of MTS that develops advertising products for the MTS group. As the head of Stream, she will expand the portfolio of advertising products and improve the quality of customer support in the field of advertising and omnichannel communications.

As the President, Chairman of the Board of MTS PJSC Vyacheslav Nikolaev noted, under the management of Elena Melnikova, the revenue for MTS advertising products increased fivefold. MTS expects further growth of this segment in the coming years.

The press service of MTS reported that the former general director of Stream Oksana Vorobyova is the general director of MTS Digital LLC, a 100% subsidiary of MTS that develops IT solutions and services for the needs^[1] group^[2].

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