Fomina Elena

In June, 2017 it became known that Elena Fomina is appointed the marketing director of Tape. Elena Fomina has long-term work experience on different positions in marketing, sales and business development, in Russia and abroad, in the oil and gas industry, retail and FMCG. Before arrival to Tape Elena took a position of the director of the department of marketing in PJSC ANC Bashneft where she was responsible for creation from scratch and development of department of marketing, product and price policy of the company, forecasting, management of a corporate and retail brand. To Bashneft Elena Fomina within six years worked in Shell company where at first was engaged in operational management by retail network Shell in Russia, and then the strategy of development for a global network of sale of oil products. Elena also has work experience in Nike where she was responsible for creation of monobranded retail network in Russia.

Elena has the diploma of MBA of the Kingston university, Great Britain and also ended the program for upper managers of London Business School.

Elena Fomina heads the updated directorate on marketing of Tape which integrates in itself several key functions now: brand management, management of consumer loyalty, marketing communications and trade marketing. The head of directorate directly submits to the CEO of the company Jan Dyunningu.