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Svetlana Gorokhova in May, 2013 is appointed the CEO of Zoomby, the Russian online aggregator of a TV content. Earlier Svetlana headed the IMHO VI agency (GK Video International). On a post of the CEO Svetlana worked out IMHO VI from 2006 to 2013.

In Zoomby Svetlana Gorokhova is responsible for business development and implementation of the selected strategy focused on multiplatformity of service. Among the main objectives of Svetlana there is a strengthening of a position of Zoomby as the leader of a format "after air", the most effective implementation of advertizing opportunities of Zoomby and new models of monetization.