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Biography
Ksenia Aleksandrovna Andreeva was born on July 14, 1984 in Leningrad.
She graduated from the Department of Mathematical Linguistics, Faculty of Philology, St. Petersburg State University. He speaks English, Spanish and French.
Work at Russoft
Ksenia headed the sales department at a marketing agency specializing in the field of business conferences for suppliers of corporate information technologies, and was engaged in marketing and PR in the non-profit partnership of Russian software developers Russoft. Within the framework of its greatest achievements in this direction - the organization in Russia of the congress and exhibition Interop Moscow in 2006-2008. (5,000 guests), together with the owners of the Interop CMP Media brand.
Working at Ciber
Later, Ksenia was engaged in business development at the consulting company Ciber. Xenia's responsibilities included marketing and sales of SAP ERP implementation and support services and customer relationship management.
2009: Establishment of the NWComm Agency
Ksenia Andreeva is the founder and owner of the external communications agency NWComm, which since 2009 has been providing services in the field of search for potential customers (leadership generation) and marketing for corporate companies.
2012: Project Launch SaleSpring.ru
In 2012, Ksenia Andreeva became the founder of the project SaleSpring.ru. The service later ceased operations.
Author of books
Author of books:
- "Lidogeneration. Marketing That Sells "(2015),
- Lead Generation: Theory and Practice (2016 г).
In her book, articles and speeches in 2020, Ksenia talks about:
- key concepts of lidogeneration;
- real-life customer detection techniques: cold calls, contextual ads, business meetings, personalized emails, social media ads, and other methods of finding customers among your target groups.
- features of leadership generation in Russia and the West and methods of overcoming emerging difficulties.
Hobbies
In his free time, he is fond of painting (oil paints, landscapes, still lifes), Russian classical literature and travel.
Family
As of May 2020, married, three children.
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