Lazarev Dmitry Sergeyevich

Lazarev Dmitry Sergeyevich

Biography

2012-2015

From 2012 to 2015 He was the director of business development of the Sotmarket online store. Since 2015, he began serving as Director of E-Commerce, Director of IT and Operations, as well as CEO at the SunLight jewelry retail chain.

2021-2022

For April 2021 - Deputy Chief information officer (CIO) of Sunlight.

According to the Unified State Register of Legal Entities, since the end of August 2022, he took over as CEO of Sunlight (Sunlight LLC).

2023

Stepping down as Sunlight CEO

In March 2023, he left the post of CEO of Sunlight. His successor was Igor Danilov, who returned to the company after a five-year break. Read more here.

Appointment as E-Commerce Director at M.Video-Eldorado

At the end of March 2023, it was announced the appointment of Dmitry Lazarev as the new director of e-commerce and digital experience of the group's client. " M of Video El Dorado In this position, the former CEO of the jewelry chain Sunlight will focus on improving services and tools for buyers in the online channel, increasing the efficiency of their attraction and retention, as well as finding new growth points for the digital direction "M.Video-Eldorado."

Among the key tasks that the retailer set for Lazarev are the development of infrastructure and e-commerce capabilities within the framework of the group's hybrid business model, especially the mobile direction, the organization of personalized interaction and increased loyalty of digital buyers, as well as improving the quality of work with marketing inventory.

As added in the message "M.Video-Eldorado," by the end of March 2023 Lazarev has more than 10 years of experience in e-commerce.^[1]

As head of e-commerce, Lazarev will directly report to Vasily Bolshakov, director of marketing and digital experience of the M.Video-Eldorado client.

Notes