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Rybakova Love
Rybakova Love

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2023: Trends in the development of the IT infrastructure of offline retail

In recent years retail , the online segment has been considered the most dynamic direction. The drivers of its rapid growth were the evolution of purchasing behavior and lifestyle, the digitalization of customer experience, the introduction omnicanal of technologies, the construction of warehouse logistic and infrastructure, the expansion of marketplaces.

At the same time, do not ignore retail traditional. It does not stand still: here is the penetration of federal retailers into new regions, mergers and acquisitions, and projects aimed at improving the IT infrastructure of stores. Luxe Retail is engaged in such projects, and its CEO Lyubov Rybakova, from the standpoint of her experience, talks about the current situation in the offline segment. Read more here.