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In May, 2015 the Brainient company specializing in a segment of interactive technologies for video advertizing opened representation in Moscow. Vladimir Margolin who was earlier heading Internet division of Gazprom Media Holding is appointed the head of the Russian office. According to the forecast of Brainient, the share of interactive video advertizing in Russia in the next one and a half years will grow from 20% to 50%, and expenses on interactive formats by the end of 2016 will make 500 million rubles.
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