Meshalkin Yaroslav Igorevich

Meshalkin Yaroslav Igorevich

Biography

Since 2018 - Director of Strategic Communications ESforce (part of VK).

Yaroslav's competencies included communication audit of companies and the development of PR strategy, building the image of companies in a highly competitive environment, managing complex PR projects and campaigns. A separate area of ​ ​ interest is PR support for the IT sector and online startups (since 2015 he has been executive director and adviser to the president on communications of the Russian Free Software Association - RASP).

He was a member of the TOP-100 Russian communications directors (AKMR rating), a regular speaker of industry conferences and the author of professional publications.

In the Europlan financial group (works in the market of Russian leasing, car loans, car insurance and online car sales) Yaroslav was responsible for reputation management and food PR support. The brightest project is communication support for the launch of car leasing in Russia for individuals, which is equivalent to the launch of the first car loan in the 90s. Today, leasing for individuals is becoming increasingly widespread and is officially supported by the Ministry of Industry and Trade of the Russian Federation as part of the state subsidy program.

Before joining Europlan, Yaroslav received managerial experience in leading Russian PR agencies -, R.I.M. Porter Novelli Emerging Communications and. Fleishman-Hillard Vanguard Implemented more than 50 communication projects in the interests of major companies and organizations:,, Microsoft Lenovo Standard Bank, "," Novikombank Norilsk Nickel, Representative Office of the European Commission, Ministry of Justice of the Russian Federation, etc.

He graduated from the Faculty of Journalism and the Higher School of Translation at Moscow State University. M.V. Lomonosov.