Mereshchenko Hope Mikhaelovna

Mereshchenko Hope Mikhaelovna

Biography

Since 2013, she headed the performance agency Adventum.

Since 2019, she worked as the operating director of OMD Resolution.

2023: Centra CEO

On May 16, 2023 advertizing , the product marketplace Centra announced the appointment of Nadezhda Mereshchenko as CEO. In this position, Nadezhda develops the capabilities of the marketplace for customers and agencies, and also defines growth points for already launched services. Nadezhda Mereshchenko will replace this position, Emina Avetisyana his next role will be announced later.

Centra is a technology company whose task is to turn the achievements of the digital revolution into fast and applicable tools for digital advertising. The marketplace of advertising products provides access to more than 250 sites and services and facilitates work with them for digital specialists of more than 200 largest advertisers. The company's turnover in 2022 amounted to 12.6 billion rubles.

Шаблон:Quote 'author = said Nadezhda Mereshchenko, CEO of Centra.

There are two trends among advertisers. This is the introduction of AI-based tools and the strengthening of internal commands, especially in the Digital Signage block. Therefore, Centra is working to make the inhouse as convenient as possible and offer teams new and effective tools. Centra will become a universal advertising marketplace where all market representatives, including advertisers, services and advertising platforms, can receive and offer services. The company intends to make transparent the purchase and sale of services in digital, as well as to assemble a community that through open discussions, reviews and cases can influence the industry.

{{quote 'author = noted Olesya Avetisyan, CEO of the Rialweb group of companies. | In just a year, Centra has gone from a startup to a serious business with a turnover of 12 billion rubles, the team has increased 3 times, and the client portfolio for May 2023 consists of more than 200 companies, and continues to grow at a rapid pace. Thanks to a digital product with unique technological solutions and developments, from the first days we see huge potential for further development, which is supported by great market interest and demand for the Centra service. I am glad to announce that we are strengthening the team and Nadezhda Mereshchenko is joining us, whose expertise will help us implement our ambitious plans to transform the advertising market,}}