Machida Naoki (Naoki Machida)

Machida Naoki (Naoki Machida)

2006-2016

Naoki Machida joined OKI in 2006. At first — within two years — it dealt with marketing issues in the countries of Asia and the Pacific Ocean. Then he directed office of the company Thailand and also worked in Japan and Spain as the marketing and sales director of OKI in EMEA region.

2017: Appointment as the head "OKI Sistems Rus"

On May 2, 2017 the OKI Europe company which is a part of the producer of the printing OKI Data equipment announced change of the CEO of the Russian representative office. Naoki Machida became him.

Masahiko Tsuda who headed before the company "OKI Sistems Rus" continued the career in OKI as the CEO of representative office in Thailand and Singapore. Also he will be responsible for business of OKI in Vietnam, Indonesia, Cambodia, Malaysia and on Philippines.

I believe that my experience in sales and marketing will help me quickly and to well study the Russian market — Naoki Machida says. — Russia is the country of great opportunities, its printing market takes the second place in Europe, in the Middle East and Africa. We have good chances to expand business according to our strategy, placing emphasis on large-format devices and polygraphic printers.

The vice president of OKI Europe in Central and Eastern Europe Miroslav Tyburets called change of the head "OKI Sistems Rus" an important event for  OKI Europe. According to him, Naoki Machida has high potential and work experience on executive positions in OKI Group. These factors and support of the Russian team will help it to shoot ahead and to further increase profit "OKI Sistems Rus", Tyburets considers.

The Russian printing market is generally focused on mono-devices, and It should be noted that according to the results of 2016 financial year we made great progress in this segment. Besides, the big sales profit of large-format devices and polygraphic printers was brought by Russian office. We expect that in 2017 other countries of the region, such as Poland, the Czech Republic and Slovakia, will achieve the same achievements in this segment as "OKI Sistems Rus — Miroslav Tyburets noted.