Duxin Nikolay Nikolaevich

Duxin Nikolay Nikolaevich

Biography

2022: VK Director of Music Services

VK on June 2, 2022 announced the appointment of Nikolai Duksin as Director of Music Services.

Nikolay Duksin develops the VK Music service and new areas of the company's music business.

VK Music is one of the key products among the entertainment services of VK, the development of which is aimed at creating additional opportunities for artists, expanding the content library and the emergence of additional options for listeners.

Nikolai's experience and professionalism will help the VK musical direction to even more actively attract a new audience both among listeners and among labels and artists. Millions of users listen to music on our platforms, thousands of artists are becoming popular thanks to our services. We connect musicians and music lovers in one place and in this we see the main task of our music business, - commented Andrei Dimitrov, vice president of video content and music services at VK.

We ourselves are market participants and at the same time users, so we understand that the service works well, and what requires changes. Our goal is to make VK Music not just a service that meets modern world standards, but also sets trends for the entire industry. It is important that navigation inside the application saves time, algorithms are accurate, and search is optimized. VK Music is not just part of the social network, it is a real creative cluster that can have everything - from labels releasing and producing music to venues where it sounds. The service will be integrated into many areas, will become a cultural environment that solves creative problems, produces and supports the most diverse content. Our goal is to become the main center of communication between artists and listeners in online and offline space, - said Nikolai Duksin, director of music services at VK.