Naumova Olga Valerievna

Naumova Olga Valerievna

Biography

Olga Naumova graduated from the sociological faculty of Moscow State University. M.V. Lomonosov.

She was a supervisor in marketing and political research, led a group of interviewers. As a result of all this activity, the skill of communicating with various categories of citizens was developed.

As part of the team of Andrei Sviridenko (now the head of Spirit), she took part in the compilation of the first reference book "Who is who in the Russian computer market ."

In early 1994, she began working as the head of the Moscow office of the St. Petersburg consulting company Alt. Here she prepared several marketing studies for IBS. Less than a year later, at the invitation of Sergei Eskin, General Director of the Diline Distribution Center, she joined Diline as Marketing Director.

Exactly five months later, she headed the new company Computer Depot (now Depo Computers).

From 2001 to 2002 - Director for Business Organization of the Cherepovets Steel Rolling Plant of PAO Severstal, from 2002 to 2006 - General Director of the plant. In addition, from 2003 to 2004, he was the General Director of OAO Oryol Steel Rolling Plant (part of the Severstal Group of Companies, in 2006, together with the Cherepovets Steel Rolling Plant and the Volgograd Steel and Wire Rope Plant, he was attached to Severstal-Metiz CJSC). Since 2004, she headed the Severstal-Metiz Group, and later - Severstal-Metiz CJSC.

In 2009, she took the post of director of the Novolipetsk Metallurgical Plant (NLMK) for long-range distribution and metalware, in December 2009 she became the general director of the newly created NLMK-Sort LLC (managed at that time by OJSC Nizhneserginsky Metalware and Metallurgical Plant, CJSC Ural Precision Alloys Plant, CJSC Berezovsky Electrometallurgical Plant, CJSC Kaluga Research and Production. ON

From 2010 to 2013, she worked as the general director of Rimera, the oilfield service division of the Chelyabinsk Pipe Rolling Plant, which included manufacturers of pipe parts and pipeline valves - SOT enterprises, Magnitogorsk Mechanical Assembly Plant, Czech MSA plant, Alnas (Russia's largest manufacturer of electric submersible pumps and electric motors for the oil industry), Izhneftemash oil and gas equipment plant, Yuganskneftegazgeofizika LLC (more than 34% of the geophysical services market in the Khanty-Mansi Autonomous Okrug), Tomskneftegazgeofizika LLC (60% of the Tomsk Oblast market), Taimyrnefterazvedka drilling company.

From May 2013 to April 2018 - General Director of the federal retail chain Pyaterochka X5 Retail Group.

From May 2018 - Executive Director of Magnit, from June 2018 to June 2019 - General Director.

2019: CEO of Lorus SCM

On October 7, 2019, Olga Naumova became the general director of the logistics company Lorus SCM, the main shareholder of which is the chairman of the board of directors of Sollers and the main owner of this company Vadim Shvetsov. This was reported by the Sollers press service.

Naumova will manage Vadim Shvetsov's investments in other logistics businesses, including Pacific Logistics and New Logistics Company. Its tasks include the development and implementation of a consolidated strategy for the development of logistics assets, as well as the creation and launch of logistics services based on its own digital platforms.

Shvetsov said that Olga Naumova will manage the development of the logistics business as a partner, and with the appointment of Lorus SCM as CEO, she will receive a stake in the company's capital.

Naumova will also take the post of deputy general director of Sollers. This is done in order to realize synergies in the further development and creation of digital platforms of Lorus SCM and the Sollers group. In the status of deputy general director, Naumov will participate in the development of a new strategy for the group as an integrator of smart mobility services and in the launch of new Sollers projects in this direction.

In June 2019, Vadim Shvetsov said that the Sollers group will soon have to go through a fundamental transformation of its business model, turning from an automaker into a provider of services and new digital solutions in the field of motor transport mobility. This is a key strategic task, he noted^[1]

Logistics on the scale of the Russian Federation is a very interesting area in itself. The development of the digital logistics business will make it possible to create a new model for building a consumer-environment communication system. We have developments, "pilots" that will allow us to lead these changes in the future, - said Olga Naumova.

Vadim Shvetsov notes that Naumova has not only rich experience in managing logistics in retail, but also has a strategic vision for the development of logistics as a whole set of innovative solutions. She gained extensive experience in the field of digitalization while working at Magnit: during this period, the company carried out a digital transformation affecting all its key business processes.

Shvetsov and Naumova previously both worked at Severstal Alexei Mordashov. In 2001-2002, Naumova served as Director of Business Management at Severstal's Cherepovets Steel Rolling Plant. In 2002-2006, she worked as the general director of this plant. Shvetsov worked in the Severstal group since the 90s, and since 2001 he served as deputy general director of Severstal. Since 2002, he took the post of First Deputy General Director of Severstal Group and General Director of Severstal-Auto, which he then bought and renamed Sollers.

2024: Appointment as chief executive of Wildberries

On May 23, 2024,  the Wildberries marketplace announced the appointment of Olga Naumova as one of the executive directors on the company's board. It is specified that it will improve the operational efficiency of warehouse and transport logistics, develop a network of points of issue of orders, as well as improve customer experience.

CEO  of Wildberries Tatyana Bakalchuk expressed confidence that Naumova's experience in retail at the federal and regional levels will help make the Wildberries platform even more convenient and functional for users, as well as help increase the company's profit.

source = X5 Group Site

As specified to Vedomosti in Wildberries, Bakalchuk will remain the general director of the retailer. The total number of executive directors on the company's management board has not been disclosed.

According to the owner of the Kaufman branding agency Stanislav Kaufman, Wildberries needs such a specialist, since recently the site has faced a number of problems. To solve crisis situations, the current management was not enough, and Naumova's experience will help the marketplace cope with this, the expert said in a conversation with the publication.^[2]

The general director of INFOLine-Analytics Mikhail Burmistrov called the appointment "large-scale, logical and at the same time unexpected," and Olga Naumova - a specialist who has the most powerful systemic thinking, tireless efficiency and the ability to deeply delve into processes and make changes.

In general, now Wildberries lacks consistency: the company is growing too quickly, and it is clear that in such conditions people, technologies, processes may not cope with the growth rate... You can recall the transformation of Pyaterochka, which had no analogues in its scale. It was bringing the business to a new level, - said Burmistrov in a conversation with RBC.

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