Pachikin Andrey

Pachikin Andrey

Andrey Pachikin as of May, 2020 is the business development manager of " Yandex.cloud ".

Quote

2011

According to Andrey Pachikin, now retail in the world and in Russia undergoes cardinal changes proceeding from the social and technology premises connected with emergence of large hypermarkets. Today retailers focus attention not so much on sales of goods how many at active work with the buyer via different channels. Face recognition of buyers, interactive surfaces, monitors for distribution of advertizing and other similar technologies which became available to use in practice can bring great value for all market participants — the consumer, the retailer and the producer. Are most interesting, according to Andrey Pachikin, the solution on the basis of technology of 'augmented reality'. For example, the LEGO company in all shops of retail network worldwide actively uses now LEGO Digital Box. This development represents specialized interactive terminals which help the buyer to see the designer's contents in already collected type. The buyer puts a box with the designer to a special window of the terminal which shows result of assembly from the different parties. Giving to buyers an opportunity to consider three-dimensional models of the offered products in the form of photos, this technology developed by metaio GmbH company on the Microsoft platform shops process realistic and personalized. The most curious gadget constructed on technology of augmented reality, the expert calls FieldAnalyst of NEC company: at an input of visitors in shop, the device fixes the person of buyers and with a unique accuracy in real time will recognize their age and a floor. Information collected thus is processed for the purpose of the subsequent marketing analysis or carrying out effective advertizing using digital signs. For example, can recommend to the customer of middle age in perfumery shop reserved classical aromas, and a system will offer young people ultrafashionable new products. Also in the West the idea of universal use of interactive surfaces enjoys popularity. According to the expert, they will be widely adopted in the next 10 — 12 years. This technology as Andrey Pachikin considers, opens unknown opportunities for sales — for example, at restaurant on an interactive table the visitor will be able to see the menu and at once to make the order.