Biography
He has experience in an international consulting company BDO International in the field of project implementation in, consulting SAP for ECM such market companies as PJSC, Sibur Holding PJSC, Surgutneftegas Group and Eurocement others. The project with his participation for SIBUR Holding was awarded the golden award SAP Quality Awards in the category "Business Transformation" in. CIS
The key expertise is related to the automation of corporate functions. In the GC Rosatom"" was responsible for the development of a digitalization strategy and the centralization of functions for 350 + enterprises. Under his supervision, software () was launched robots RPA , including to automate personnel processes. Nexign In Sergey, he managed the development and launch of the federal platform (+ CRM Billing), designed for 50 million subscribers.
2025: HRlink Director of Product Strategy
HRlink continues to strengthen the team and invite experienced specialists to lead strategically important business areas. Sergey Reprintsev has been appointed to the position of Director of Product Strategy, where he is responsible for the development and implementation of the long-term roadmap for the development of the platform. The company announced this on November 26, 2025.
Sergey Reprintsev has 15 years of experience in managing IT transformations in Russian companies and corporations. Within the framework of his powers, he was engaged in the management of large distributed teams, built a full development cycle (SDLC) of platforms and products, and was also responsible for maintaining project portfolios with a budget of over 10 billion rubles.
In HRlink, Sergey will focus on scaling the flagship platform. Its objectives include managing the full product lifecycle, developing production processes, and improving operational efficiency to ensure the company's technological leadership in a rapidly growing market.
| The HRlink team has come a long way from a startup to the leader in the personnel EDO market. My key task in the team is to combine the accumulated experience of HRlink and my expertise in order to bring the platform to a new level of development, turning it into a tool for complex solution of problems in the field of HR, "said Sergey Reprintsev. |
{{quote "It is important for us that the team has such experienced experts who can look at the platform and the possibilities of its modernization from a new perspective. Sergey has vast experience in large commercial companies with mature products and processes. I see great prospects in our cooperation, - said Danila Morogin, CEO, HRlink. }}

