Iwakin Sergei Olegovich

Iwakin Sergei Olegovich

Biography

He worked as a consultant in the practice of Marketing & Sales at McKinsey & Company.

From 2015 to 2017. worked at Gett as Marketing Director.

For five years he worked in Sberbank, of which two years - as director of strategic marketing.

2023: Director of Marketing and PR hh.ru

to marketing the Russian hh.ru Sergey Ivakin became Director for and PR of the online recruiting platform. In this role, he will continue the strategic formation, planning, implementation and development of hh.ru activities in the areas advertizing of marketing, and public relations in accordance with the company's business strategy, representatives said on August 16, 2023 hh.ru.

Sergey Ivakin has twenty years of experience in the development of marketing communications in large Russian and international companies. In hh.ru, Sergey will plan marketing campaigns to promote services, create and promote brands of the group of companies. An important vector of work will be the formation of an integrated approach in the interaction of marketing with the hh.ru product area and other services in the HR ecosystem hh.ru.

"Brand hh.ru and a technologically advanced marketing function have always been the driver of development, they allowed our company to personalize interaction with a wide audience of users and always offer the best solutions. We are pleased to welcome Sergei to the role of CMO and are confident that his successful experience in the largest Russian and international companies will provide a new breakthrough for our company, "commented Dmitry Sergienkov, General Director hh.ru.

"It's a challenge for me to join a successful team in a market leader company. Marketing will have to be developed from a "high base," which is always harder, but at the same time more interesting. After the first acquaintance with hh.ru, I am sure that the existing focus on the needs of the client, multiplied by innovative and Data driven approaches in marketing, will strengthen the company's position in the perception of our customers and users, "said Sergey Ivakin, Marketing and PR Director hh.ru.

Olga Mets, who has led marketing at hh.ru for 13 years, will continue to work with the company as an external consultant on a number of projects through October 2023.