Shendrik Vitaly Viktorovich

Shendrik Vitaly Viktorovich

Development of techniques of operational influence on "human factors" became considerable shift in application of methods of positive influence on audience of the Russian companies, along with traditional technologies of search engine optimization. The technique which was offered by the search promotion expert, and nowadays the CEO of the authoritative agency SEReputation Vitaly Shendrik was one of optimal ways to heart of target audience. Reputation marketing became the next step on the way of development of online business which allowed to control reputation of the companies in network and to influence quickly its changes.

The seeming simplicity of the main thesis – monitoring of online reputation, determination of "a problem point" and active intervention in process – in practice pours out at many "optimizers" in misfires and rough misses. First of all, monitoring of search indicators of the websites and monitoring of responses in many respects differ – and not only regarding methods, but also in respect of interpretation of results. To reduce to digits and to subject to the analysis of mood of audience it is possible only quantitatively, but assessment of emotional perception remains rough. The second output which arises: it is difficult to be in time behind fluctuations of moods of consumers, to analyze them and to react timely. Besides, "external interference" in itself is perceived negatively, and as a rule, does not give required effect.

The technique which formed further SEReputation Alerts online service basis was a way out. Thanks to it became possible quickly to trace, quickly and adequately to react – and first of all on negative references of the company, and flexibly to influence. According to many, Vitaly Shendrik's technique brings closer service by the principles of work to the distributed intelligent system. Speed of the notification of service allows to react to any changes of the traced page instantly. For the public company speed of reaction is huge advantage in the conditions of fierce competition.

Certainly, nobody hides that a considerable part of work – especially regarding analytics and a feedback – is executed by group of specialists – the agency of reputation marketing SEReputation into which analysts, SEO specialists, marketing specialists, programmers, authors of content enter. Thus, in a company performance traditional methods of search promotion and unique developments connect. The effect which at the same time is reached exceeds results of single traditional techniques of SEO and PublicRelation.

To creation of a unique technique Vitaly Shendrik went quite traditional way: study in higher education institution, studying and practical application of methods of search engine optimization, teaching work, researches, developments, tests, errors and finds. Today we can estimate and with huge advantage to apply results of its work.

2007 – the beginning of work in the field of search engine optimization.

2008 - the termination of the Moscow Institute of Electronic Technology (MIET) and receiving technical and economic specializations. Passing of a rate to MSTU of Bauman and to Academies of National Economy in the PR direction and marketing. Teaching course of consumer protection to students of MIET.

2011 – creation of the agency on management of online reputation of SEReputation.

2012 – recognition of the SEReputation agency by company number one in Russia based on a research of the market of SEO services undertaken by the authoritative American agency TOPSEOs.

2014 - the 5th place in rating Runet Prize, the Startup of year the 2014, 1 place vraceawords, in the list of the best companies of the advertizing market according to alladvertising in category "Internet technologies".

Vitaly Shendrik repeatedly took part in quality invited speakers the large conferences devoted to Internet technologies, problems of marketing and Internet optimization: such as RIW, SEO Conference, SEO PULT, CyberMarketing, BranchMarketing, Strike, RACE, Mediaregata, Guerrilla marketing.

List of performances:

1. Radio Finam PSK - http://stolica.fm/archive-view/9668

2. Autoradio is https://yadi.sk/d/oKUSbZhdeKJU4

3. RIW 2014 - https://vk.com/sereputation?w=wall-49441558_477

4. The Russian week of HR 2013-2014 - http://www.youtube.com/watch?v=I28SPBZsODc

5. SEO Conference Казань https://vk.com/sereputation?w=wall-49441558_444

6. Center of Business development of JSC Sberbank of Russia

• Москва http://www.youtube.com/watch?v=8pWEgXIHkps&list=UUxqt1EsLfr0S8bpioE4VxaQ

• St. Petersburg https://vk.com/sereputation?w=wall-49441558_430

• Kaliningrad https://vk.com/sereputation?w=wall-49441558_429

7. The III international conference Guerrilla marketing of 2014 MarketingOne http://www.youtube.com/watch?v=wAfs2yNjFUs&list=PLeLCHUSM_FTxvLLldXXfCEUgcqOqNjaU1&index=13

8. Cybermarketing - http://www.cybermarketing.ru/videoseminars118.html

9. Seo Pult - http://seopult.tv/programs/marketing/kak_upravlyat_otzyvami_v_internete/

10. Seo Pult - http://seopult.tv/programs/seo/sereputation_ru_reputaciya_svoimi_rukami/

11. Zillion http://zillion.net/ru/event/1330/kak-sozdat-intierniet-rieputatsiiu-kompanii-za-1-miesiats

12. Media regatta, Whats up future, Kaliningrad https://vk.com/sereputation?w=wall-49441558_427

13. Branchmarketing St. Petersburg Petrokongress of https://vk.com/sereputation?w=wall-49441558_432

14. A federal seminar in Novosibirsk http://www.intelsib.ru/0506/, http://www.youtube.com/watch?v=hotoutHVY9Q

15. A seminar at Mirbis institute http://cs616116.vk.me/v616116416/84ae/u67COkP2uDM.jpg

16. SMM Siberia 2014 http://cs617122.vk.me/v617122416/43c8/biMhn9KwT08.jpg

17. Design and advertizing 2014 - http://www.youtube.com/watch?v=mHumKZcx6G4

18. Holzhaus international 2014 - http://www.youtube.com/watch?v=jJdMg3tpOYc

19. Strike Ulyanovsk https://yadi.sk/i/L9yQIrV4biLTd

20. Race Expo http://sereputation.ru/sereputation-na-race-expo-2014.html

21. SEReputation + Ingate http://sereputation-events.timepad.ru/event/169043/

22. III International scientific and practical Podiatriya — to Children conferences of https://vk.com/sereputation?w=wall-49441558_484

23. AdSamples St. Petersburg https://vk.com/sereputation?w=wall-49441558_463