1C:Accounting service

At the beginning of 2013 1C began to attract actively partners to creation in Russia of network of providers of services in accounting outsourcing. To summer of 2014 the network totals 112 partners in 66 cities of Russia, and in plans - to cover it all regions of the country. Thus 1C expects to master not created yet, according to the company, a segment of outsourcing market which potential annual volume is estimated at $2 billion.

The small market with high potential

According to the data provided by 1C, the segment of outsourcing of accounting functions in 2010-2012 grew at average rates about 20-25% a year in Russia, and in 2012 its volume was about $200 million. For 1C which began to create a basis for development of this direction in 2011 it so far remains small too: at the end of 2013 its volume was about $3 million in the prices for end users.

The director of 1C Boris Nuraliyev, notes that at the same time this market has the considerable potential of growth: from 2013 on the first quarter 2014 the number of the clients who are on regular service in the direction of accounting outsourcing at partners of the company grew by 134%.

Growth of number of clients on permanent service on accounting outsourcing at partners of 1C

To precisely foretell as far as this segment will grow in the near future, rather difficult, Nuraliyev adds. Bring assessment into the companies that its annual volume can increase by 10 times, to $2 billion.

One of the factors providing the favorable environment for business development of 1C in an accounting outsourcing segment, Boris Nuraliyev calls not formation and a fragmentirovannost of this market in Russia. In spite of the fact that the number of its participants as such through the whole country can be calculated by thousands, among them there are no large, federal players yet, he says.

Small players often cannot provide due quality of service. According to data of the research HeadHunter conducted at the end of 2013, 51% of the polled companies having experience of outsourcing of accounting functions happened to refuse maintenance services of these or those functions. Basic reasons of it were called low quality of work of provider and the bad organization of process of rendering services.

Network of outsourcers of federal scale

Boris Nuraliyev notes that the purpose of his company is creation of network of the partners of federal scale providing under a uniform brand - "1C:Accounting service" - services of professional conducting accounting, personnel records and payroll calculation in the uniform standards developed and controlled by 1C. Specialists of 1C:Accounting service network take examinations and are certified by 1C to guarantee the required level of their professionalism.

For customer service cloud computing is used: 1C provides to clients and partners access to 1C:Accounting service on the Internet, and all data are stored and processed in uniform data center of the company. Thus, clients of service and accountants partnerovs 1C come into the database far off.

Boris Nuraliyev creates a federal partner network of outsourcers of accounting under the 1C:Accounting service brand

1C began to create a partner network in 2011, having created joint ventures with several companies. Some of the first, for example. were 1C-Praton and "1C:Accounting service Stavropol". Actively the company began to attract partners to the new direction only at the beginning of 2013, tell in the company. According to 1C, as of the beginning of June, 2014 the number of its partner network in the direction of accounting outsourcing is 112 companies in 66 cities of Russia, from them 5 are located in Moscow.

According to Boris Nuraliyev, 12 partners in present network are joint ventures with which technologies, techniques and standards of providing service of outsourcing, and all other partners - the franchisee were initially fulfilled. In plans of 1C - to provide presence of partners in the direction of accounting outsourcing in all regions of Russia.

Nuraliyev believes that conceived by 1C the experience of creation of a partner network in country scales which is already existing at the company, the known brand and also good understanding of the Russian legislation serves in implementation help.

Clients: from SMB - to "state exams" and the large companies

The director of 1C told TAdviser that so far users of 1C:Accounting service in the majority are provided by the small companies, however also big customers gradually begin to appear: several such projects at the company are in study.

Nuraliyev also notes that 1C observes the interest in accounting outsourcing from large state educations in regions resulting from desire to centralize accounting and the resources.

According to a research of outsourcing market of the accounting HeadHunter functions, for the end of 2013 these services use 29% of the polled companies and another 10% of the organizations which are not using outsourcing in the future are going to test it.