2T-Taksi

How to increase the profit of taxi service?

Let's provide: you — the owner of firm of the taxi, in your city about N more number of the same services, between you permanent fight for clients, but you practically differ in nothing from each other. How to increase the profit of the service? First of all, it is necessary to understand what clients you want to catch: constantly new or new and permanent.

Constantly new client — that which does not see a difference between you and your competitors, to him all the same what taxi to call if only took away and if only cost arranged. With big pleasure he will call the taxi which will seem to it better than your service next time. The regular customer — that which in your service likes something special and he will not entrust for anything to other services. The new client — that whom you need to redirect to the status of permanent.

Owners of most taxi services do not understand that clients are different. Different clients have different requests and different priorities. At first you should collect a maximum of information on your clients. Only after that you can decide where and as to you to advertize your taxi service.

Attract clients with the low prices of the taxi! Here, seemingly, great way to win the market of the taxi in your city! Here also the error is. Clients to whom only the cheap trip is important will prefer other service as soon as it reduces the prices. It often happens when opening service when the owner keeps at first only on the lowered rates. Of course, he cannot be called the worthy competitor as at such strategy profit arrives in insufficient quantity, and the service will soon fall into oblivion. If, of course, your competitor has no large number of money, than at you. In this case, he is a serious rival as most of your clients will pass to it.

From here follows: be the cheapest — not option. It is necessary to play on your target audience.