Addreality: Service for broadcast of musical content

The company Addreality, the Russian software developer in the area Digital Signage and client analytics, in February, 2018 announced development together with partners Eastidea and VoxMusic of service for broadcast of musical content. The hardware and software system includes the Addreality platform for content management and analytics, tablets Lenovo and musical licenses from the French company VoxMusic.

The solution works as service: the client does not purchase a complex, and pays for use of service monthly. Services on installation, adjustment, service, warranty service and replacement of the equipment are rendered by Addreality. In addition to the player broadcasting content and the software for content management, the solution includes the system of media planning and also set of 11 different sound mixes for each hour of broadcasting.

Being engaged in sale of musical licenses to our clients — restaurants, hotels, retailers, advertizing agencies — we faced a technical issue of content delivery: use CD, different flash drives inconveniently to neither us, nor customers — Olivyer Kreys, the CEO of VoxMusic company told. — Together with Addreality we developed a convenient shrink-wrapped software product which is an optimal solution for the client: he does not need to think of search of content and purchase of licenses for it, the equipment for storage and broadcast of music, need to update content. He receives the ready-made solution and pays for it by the principle Apple of Music or Google Play.

The product already passed pilot test and works at two restaurants at Bali and three retail stores in Shanghai. In plans of the company for 2018 to implement solutions in not less than 35 shops in China.