Adloox the Platform on verification and the analysis of advertizing

Adloox is an independent platform on verification and the analysis of advertizing which allows to protect advertisers, the agencies and other players of the market from difficult types of advertizing fraud, providing visibility of demonstrations in a safe context.

2019: Updating of integration with myTarget

On December 6, 2019 Mail.ru Group reported that within the strategy of development for instruments of independent verification of advertizing placements and increase in transparency of the market of digital-marketing integration with Adloox technology was updated. Now advertisers will be able to connect independent verification of campaigns in an office of the advertizing MyTarget platform. In addition to validity of traffic and quality of audience, in the report additional assessment of visibility of placements on resources of Internet holding and in advertizing network became available. Read more here.

2017: Description of Adloox technology

Adloox developed own technology allowing both to the buyer, and the seller of advertizing to detect inefficient traffic on user side (user-centric). The clients using Adloox technology have an opportunity to optimize efficiency of the campaign in real time and to detect inefficient traffic or domains as to and after these positions were purchased by them (Pre and Post Bid).

Adloox is able to detect and delete all types of fraudulent traffic: fix the general incorrect traffic (GIVT), distinguish difficult techniques of wrapping of traffic (SIVT) and reveal the traffic generated by robots (NHT) on all devices including mobile applications. Investments in the innovative technologies allow Adloox to trace and check billions of demonstrations of advertizing for the clients.