Automation of internet marketing based on CRM

Till today the offer in the Russian market of CRM systems was directed to needs of sales department and did not consider interrelation of marketing and budgets on customer acquisition.

Marketing specialists and advertisers use the whole set of various tools: the systems of analytics of Internet traffic, programs for automation of electronic mailings, electronic databases of doubtful quality, own reports in Excel or MS Project.

The company "Praktik settlement center put at the beginning of 2014 on the market the ready-made solution for internet marketing automation including all listed tools within Microsoft Dynamics CRM Online.

It became possible thanks to partnership of RTs "Practician" with two companies: western ClickDimensions and Russian SaleSpring.ru.

ClickDimensions is the tool which will allow to perform in CRM:

• beautiful mailings according to marketing lists
• analysis of results and formation of tasks of results of mailings
• tracking of activity of a lead and its qualification for marketing and sales
• "cultivation" of a lead before sale, setup of processes for the effectiveness of contacts during promotion companies (Nurture Marketing)
• creation of beautiful web forms for the website (Form Capture) and automatic data transfer in the interests of CRM
• creation of beautiful landing pages (Landing Pages)
• creation of polls and ratings on your landing pages, reports on them
• to the analyst of your landing pages (Web Tracking)
• mobile marketing, SMS messages
• display of results of activities of internet marketing in marketing companies CRM
• data integration with GoToWebinar

SaleSpring is the Russia's first Wiki directory of business information on persons and the companies whose cornerstone the principle of crowdsourcing when each user makes the contribution in the form of the business contacts which are available for it is and in exchange for them can receive new. Service first of all is focused on marketing and sales specialists of the B2B-sector and allows to reduce time of specialists for search of the necessary information on the companies and business contacts to 40%.

Partnership of SaleSpring and RTs "Practician" will allow marketing specialists, specialists in sales and marketing of the companies of the corporate sector to get all advantages of use of qualitative marketing lists and their qualification in interests directly in the CRM system.

The company "Praktik settlement center will provide fast setup and support of data integration of tools with Microsoft Dynamics CRM Online.

In the next plans – implementing solution in promotion companies and the Internet agencies which will be able to be convinced that investment soundness in marketing and advertizing can really be measured, having automated tasks. It will allow their clients to receive high-quality feedback coupling and information on results of advertizing activities within a uniform CRM system.