B2B-Center: Corporate Online Store (KIM)

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Corporate Online Store (CIM) is a cloud-based B2B-Center solution for fast corporate procurement without announcing trading procedures, which will make the routine process of purchasing low-value goods comfortable and efficient.

2024: Citylink became a supplier on the KIM platform

Citylink became a supplier on the KIM platform. This was announced by B2B-Center on October 24, 2024.

Now Citylink's corporate clients (Citylink Business) can buy the company's goods and services not only directly on the retailer's website, but also through the KIM platform - the B2B-Center cloud solution.

The KIM service is a convenient procurement management system of legal entities, which makes the routine process of purchasing equipment, equipment and other goods comfortable and effective. Business representatives get the opportunity to:

• monitor all processes,
• minimize risks,
• optimize the procurement process,
• reduce time costs,
• reduce the cost of operations.

The order is made as in a regular online store - from the catalog of accredited suppliers. All transactions are conducted in accordance with established rules and standards - this is especially important for medium and large companies, where control over internal purchases plays a key role.

The popularity of electronic corporate sales sites in Russia continues to gain momentum. According to analysts, their share of the total number of online sales in the first half of 2022 increased by 8.2% compared to 2021, and exceeded the growth of the entire market by 3 times. In 2024, according to Kontur Vitrina, the number of B2B buyers reached 6.77 million, most of which are LLC and individual entrepreneurs. And among these companies, about 1.4 million prefer to make purchases through marketplaces.

Some large corporations in every possible way encourage their holdings and subsidiaries to purchase from B2B-Marketplaces. For them, this is to facilitate control and reduce the cost of the operation for internal purchases. And for us, this is an opportunity to expand our customer base and increase sales volumes. We also look forward to promoting the product and the opportunity to increase brand awareness. We want Citylink's goods and services to be available to the largest number of customers, "said Evgenia Muravyova, Director of Corporate Sales at Citylink (Citylink Business).