Burger King Mobile App

Main article: Mobile applications

2023: 4.7 million users

Over the year, the number of active users of the Burger King application has grown to 4.7 million people. The company announced this on December 11, 2023.

The main feature is the loyalty system. App users earn cashback points on the "crown" by participating in games and personal challenges and becoming "heroes of potatoes" or "heroes of the wapper."

source = Burger King

The features of the Burger King application work not only for the speed and convenience of orders, but also to reduce the load on the users' wallet. Interactive games and challenges allow you to satisfy hunger as profitably as possible. And if he came suddenly, in the application you can order the necessary dishes from the restaurant, where they are already being prepared, and get them as quickly as possible.

For participation in arcade games and challenges, users receive cashback points for the "crown" and the title of "hero of potatoes," "hero-witty" or "hero of the wapper."

{{quote "We focus on personalization and constantly make the mobile application smarter: it remembers in which restaurants the client makes an order most often and what method of receipt he chooses. Artificial intelligence selects and regularly offers coupons with an increased discount of 20% depending on everyone's personal preferences, "said Artur Roshchenko, Head of Sales and Digital Burger King Russia.

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