E-Visage Magnet

2021: Start E-Visage AR System for "fitting" makeup

On April 8, 2021, Magnet announced the launch of the E-Visage augmented reality system, which allows you to "try on" makeup. The first Magnit Cosmetics store that introduced such technology is located in Krasnodar. In the future, it will find application in retail outlets in Moscow and St. Petersburg.

E-Visage is an interactive panel that helps "try on" decorative cosmetics using augmented reality technology. The user turns on the camera and selects lipstick, shadows or other cosmetics on the screen. E-Visage will apply them to the face on the screen and allow you to decide whether such makeup is suitable. At the same time, the client can move to consider the result: the device works in life-mode, and the technology adapts the image in accordance with the movements.

"Magnet" began to use augmented reality for "fitting" makeup

Customers can use the "smart mirror" in three modes: choosing through a catalog, self-scanning and consulting a makeup artist. A catalog search is good for customers who have not yet decided on a choice. The second scenario involves scanning a specific product and is suitable for those who already know what to buy, but are not sure what the product will look like on them. When choosing the third scenario - makeup artist consultations - ready-made cosmetics sets will be offered, selected by professionals taking into account all needs (for example, day or evening makeup). After selecting a product, the mirror will give recommendations and offer related and similar products.

Customers with the device will be able to test the makeup products of their own Magnit brands - Stellary and Beauty Bomb. Due to this technology, the retailer expects to attract additional traffic to Magnet Cosmetics, increase the retail turnover of decorative cosmetics and the number of checks with the products of its own brands Stellary and Beauty Bomb, as well as reduce the cost of consulting.