| Developers: | Eastwind (East Wind) |
| Branches: | Telecommunications and Communications, Financial Services, Investments and Auditing |
| Technology: | BI, Big Data |
The main articles are:
Eastwind Mobile Marketing Platform is a single universal campaign automation solution marketing. Increases revenue from existing customers and manages retention by maintaining brand loyalty and boosting LifeTimeValue.
2022: Mobile Marketing Platform Opportunities
Eastwind Mobile Marketing Platform allows you to create flexible omnichannel and trigger campaigns of any complexity.
The management of omnichannel marketing campaigns is carried out on the basis of flexible Campaign Manager with built-in segmentation and targeting mechanisms, taking into account contact policies and the correct combination of classic and digital channels.
DataFlow provides deep analysis and visualization of Big Data, creating a complete dynamic picture for each client based on analytical modeling on the Hadoop cluster.
EventProcessing takes into account the context of each interaction, the previous experience and interests of each client in order to influence its decision at each touch point.
AI-algorithms predict customer intentions to find the best opportunities for cross-sell and up-sell and run the relevant next-best-action.
(data current as of December 2022)
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