| Developers: | M of Video El Dorado |
| Technology: | CRM - Loyalty Systems |
2022: Loyalty Program Membership Growth
M.Video-Eldorado Group on July 4, 2022 announced the fixation of the growth in demand for loyalty programs of its brands amid growing economic uncertainty. The total number of users of loyalty programs M.Video and Eldorado exceeded 100 million people - 54 million unique participants in M.Club and 49 million in Eldoradosti. Read more here.
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