Epicstars: Fast translation of advertising campaigns into the Russian blogosphere

Main article: Defining Business Intelligence

2022: Creation of a mechanism for smooth migration of advertisers to Russian social networks

On March 24, 2022, Epicstars, a developer and supplier of a specialized B2B solution for automated work with the blogosphere, announced the creation of a mechanism for the smooth migration of advertisers, authors and their audiences to Russian social networks and communication platforms: Telegram, VK, Odnoklassniki, Rutube, Yandex.Zen, etc.

Thanks to this technology, domestic companies were able to almost without loss switch to the most popular and boom-experiencing channels of direct Internet interaction. In turn, the owners of blogs posted on "departed" foreign resources will now be able to preserve and even expand their audience - due to the activation and concentration of users in those social networks that have not recently been of serious interest to them.

The Epicstars solution for Russian companies is based on four components.

Firstly, a flexible full-featured technological platform built on the basis of artificial intelligence, which allows you to automatically form and manage the base of bloggers for the tasks of the customer - with an adjustment "on the fly" and independent of the site.

Secondly, the Epicstars platform includes a set of customizable analytical modules that allow you to conduct multifactorial assessment, adjust approaches, platforms, information and advertising messages, track the mutual influence of "messadges" and achieve their correct sequences and combinations. Moreover, this technology was originally created as a special tool for professional management of the launch and maintenance of Kazakhstan in the blogosphere.

Thirdly, Epicstars has a large verified base of active bloggers in the Russian segment, formed as a result of careful selection and implementation of the Republic of Kazakhstan.

Fourth, Epicstars specialists are always planners and monitor the entire course of campaigns.

Epicstars has extensive experience in administering formal and financial relationships between bloggers and advertisers, and Epicstars consulting expertise allows you to choose the optimal solution in each case.

As of March 2022, key domestic sites and instant messengers are trying one after another to launch new and more effective monetization mechanisms; some of them have not yet been debugged. With the help of Epicstars, all advertising monetization issues will be resolved as soon as possible and in full compliance with current legislation.