GPM Date: Service for automatic determination of product items

Main article: data labeling

2023: Presentation of the service for automatic determination of commodity items

The GPM Date company on July 13, 2023 presented a service for automatic determination of commodity items. Using machine learning, the categorizer quickly and accurately recognizes the product by the full and abbreviated name inside the category tree, and also helps to determine a specific product in the check or select a brand by additional characteristics. The company announced the completion of the pilot project and plans to develop the service taking into account the growing demand for structured data.

There are many data providers from fiscal checks on the market who mark their databases on their own or do not use markup. At the same time, customers often face the need to reduce markups from different sources or independently mark up data from scratch. A single solution "GPM Date" will speed up the implementation of projects and standardization of categories, solve problems of marking the existing SKU * database or when establishing new product items, "said Evgeny Krasnov, Director of the Data Product Management Department" GPM Date. "

The check categorization service allows online stores, marketplaces, marketing and research agencies to optimize data categorization business processes, improve the quality and speed of data markup. He will also be interested in fiscal data operators and cash aggregators who can use it to solve the problems of supplying relevant audience segments and additional monetization of big data.

Online stores will be able to automatically select categories for new goods using the functionality developed in GPM Date. Each time you create a card and enter a description of the product, the algorithm will tell you which category it belongs to and help you choose the most relevant of them. For example, for the "balls" product, the smart service will offer various category options, including "children's products," "holiday products" and "adult products."

The solution will help marketing agencies to form audience segments that consume certain categories of goods without losing data with unrecognized product names. By automatically grouping checks that meet the specified criteria, the development of GPM Date will provide relevant data for launching an advertising campaign on the required inventory.

For research tasks, the GPM Date service will help you get insights about purchasing behavior thanks to high-quality and operational data markup. This solution automates the process of working with big data by marking goods in checks by categories and transferring markup to analysts for further analysis in the required period of time.

Since 2020, we have been working with the largest OFDs to launch and analyze the effectiveness of customer advertising campaigns in digital channels. As part of the processing of advertiser requests, segments were built according to different models, where our own approaches to categorization were also used. We have received good results, and now we can apply these models for other areas thanks to a cloud product from the GPM Data analytical solutions portfolio based on AI and big data, - commented Inna Kravtsova, Director of Business Development at GPM Date.