GPM Date

Company

Information Technology
Since 2020
Russia
Central Federal District of the Russian Federation
Moscow
123376, st. Rochdelskaya, d. 20, floor 5 room 501

Owners:
Gazprom-Media Holding (GPMKh) - 100%

Content

History
- 2023: Maxima Telecom withdrew from the capital of GPM Date . Gazprom-Media Holding became the 100% owner of the company
- 2021: Creation of the joint venture by Gazprom-Media Holding and Maxima Telecom

Owners

+ Ministry of Finance of the Russian Federation

+ Rosneft of the Tax Code

+ Gazprom

+ Federal Agency for State Property Management (Federal Property Management Agency)

+ Rosneftegaz (RNG)

+ Nowfinteh

+ Vnesheconombank

+ Government of the Russian Federation

History

2023: Maxima Telecom withdrew from the capital of GPM Date . Gazprom-Media Holding became the 100% owner of the company

On March 2, 2023, it became known that Maxima Telecom left a joint venture with Gazprom-Media Holding (GMP) in the field of Big Data. According to the press service of the holding, he exercised the option to buy out 19.9% of GPM Date LLC from Maxima Telecom JSC and became the sole owner of the company. The financial terms of the transaction were not disclosed.

As stated in the GMP, as a result of this transaction, the holding has increased the internal expertise in data project management necessary for the holding's digital assets. GPM Data has developed a wide pool of tools for solving complex business problems of both Gazprom-Media Holding and its partners and advertisers, including products for conducting segmented advertising campaigns.

GPM became the sole owner of GPM Date

We will continue to develop products based on big data analysis, machine learning, computer vision, which are widely in demand by the holding's assets and advertisers. The development of such technological solutions will allow offering customers a completely new approach to conducting multi-channel advertising campaigns and working with digital content, optimally planning marketing budgets and strategies for interacting with the audience, "said Svetlana Lapunova, Managing Director of GPM Date.

GPM Date is positioned as a single center for managing big data of Gazprom-Media Holding companies. Before Maxima Telecom left the joint venture, the telecom operator owned 19.9% of the project, Gazprom-Media Holding owned a share of 80.1% in GPM Date. Maxima Telecom planned to transfer to this joint venture commercial expertise and experience in managing data projects, as well as provide IT competencies and technological infrastructure for the development of data-based products.^[1]

2021: Creation of the joint venture by Gazprom-Media Holding and Maxima Telecom

The Gazprom-Media media holding and the Maxima Telecom company, which develops technological solutions and platforms for processing large data streams, announced the creation of a joint venture GPM Date. As representatives of Maxima Telecom told TAdviser on December 14, 2021, the joint venture will specialize in the development and development of data-based products using machine learning and artificial intelligence technologies.

Gazprom-Media and Maxima Telecom are creating a joint venture to develop products based on data
Photo: cdn5.vedomosti.ru

In particular, GPM Data will focus on the development of a portfolio of data-based products, as well as platforms for managing them, acting as a single data operator for the companies of the Gazprom-Media holding. The company will also provide big data analysis and processing solutions to partners and advertisers.

Maxima Telecom will transfer to the joint venture commercial expertise and experience in managing data projects, as well as provide IT competencies and technological infrastructure for the development of data-based products. For its part, Gazprom-Media Holding will transfer to the joint venture access to platform solutions for analyzing aggregated data using machine learning, analytical and technological platforms for DOOH, as well as promising areas for data monetization.

According to Svetlana Lapunova, Managing Director of GPM Date, the key areas of the joint venture will be breakthrough data-based solutions, analytical services based on machine learning, product analytics, developments in the field of personalization of user experience, DOOH solutions and technologies at the junction of offline and online data.

We see great potential in these areas for the implementation of the holding's digital strategy, "said Svetlana Lapunova, Managing Director of GPM Date.

According to Alexander Zharov, General Director of Gazprom-Media Holding, the creation of a single competence center for working with aggregated data in the perimeter of the holding will significantly expand the portfolio of digital products, including those not directly related to the advertising and media business traditional for us. At the same time, the partnership with Maxima Telecom within the framework of the joint venture will create a technological basis for the further digital transformation of the holding and will contribute to the development of the service ecosystem.

"I am sure that using data-based solutions, our assets and partners will be able to significantly increase the efficiency of their business," added Alexander Zharov.

The joint venture with Gazprom-Media is an expansion of our cooperation Russian with the media holding in the development of new models and industry monetization projects. data Solutions based on data analysis technologies using artificial intelligence are in demand in almost any business. By combining competencies together with a partner, we will offer the market digital solutions of a new quality, "said Boris Volpe Maxima Telecom CEO.

Источник — «https://tadviser.com/index.php/Company:GPM_Date»

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