Getintent Programmatic Platform

2026: Opening access to RuTube advertising inventory

GPM Advertising opened access to the advertising inventory of the national video hosting RUTUBE as part of its own programming platform (automated advertising purchases) Getintent. Advertisers were able to place ads on one of the Russian video platforms with a large audience, including inventory in the mobile application. About this GPM Advertising reported on March 5, 2026.

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Фото: GPM Advertising

According to the platform, the total coverage of RUTUBE is 85 million unique users per month. The total volume of available inventory on the Getintent platform reaches 3 billion impressions per month: 1.5 billion impressions each fall on mobile applications and the web (desktop, mobile). The inventory in the mobile application provides a high level of engagement and stable quality of contact: according to the company, the average VTR is about 73% (View Through Rate - percentage of inspection), and CTR - about 2% (Click-Through Rate - the ratio of the number of clicks on advertising to the number of impressions). Getintent offers advertisers the main video formats: pre-roll, mid-roll and post-roll (in the beginning, in the middle and at the end of the video).

The platform provides the ability to target audience segments, including gender, age and geography, the use of external data, user interests and retargeting segments. To improve the effectiveness of campaigns, advertisers can apply predictive optimization models, including predicting the number of clicks, views, cost of action, and a search predictor. This improves the quality of contact with advertising and helps to achieve the specified KPIs (Key Performance Indicators).

Шаблон:Quote 'author=said Alexey Krupenin, Managing Director for Digital Sales of GPM Advertising. {{quote 'author=noted Sergey Stamboltsyan, General Director of GPM Projects. | RUTUBE is actively transforming its advertising business. We aim to multiply the growth of author's content and are ready to offer advertisers both classic formats and experimental ones. Working with Getintent is the next step towards advertisers,}}

Through integration, advertisers can quickly launch campaigns on RUTUBE, increasing their activity in digital video with additional inventory through the Getintent programming platform.