Getintent

Getintent is an international developer of software solutions for brands, advertising agencies and publishers. The company's flagship product, Getintent DSP, helps advertisers manage media purchases (desktop, mobile, connected TV and digital out-of-home) and optimize the cost of shows using AI algorithms.

The company's offices are located in New York, Berlin and Moscow.

Products and Services

Getintent provides automated Internet advertising services based on its own technology platform. Getintent's business is concentrated in the B2B segment: the company contacts customers and through SSP (Supply Side Platform) - with publishers.

A feature of the Getintent platform is the ability to customize advertising campaigns at all stages, which increases the efficiency of customer investments and minimizes costs. Working with the system is simple: advertising materials are loaded into the interface and targets are set, then algorithms take part in an online advertising auction and provide an optimal advertising campaign with achieving targets.

Monitoring and fine tuning tools are available to the advertiser at all stages. To segment the customer's target audiences and select them accurately, the platform uses its own automated solutions, some of which are based on artificial intelligence algorithms. The range of possibilities for high-precision targeting is wide: it is possible to target specific sites, keywords on individual pages, devices and browsers, geographical coverage, audience segments, etc. The system provides re-marketing capabilities, including automatic optimization according to a given performance indicator - CPM, CPC, CPV, CPA.

2022: Appointment of Director General Ekaterina Makarenkova

Ekaterina Makarenkova has been appointed general director of the Getintent programmatic platform, which is part of the advertising ecosystem of the Gazprom-Media seal house. The company announced this on March 25, 2022. More details here.

2019: Gazprom Media buys technology company Getintent

On December 27, 2019, Gazprom Media Holding announced the purchase of the technology company Getintent, which specializes in automated advertising services.

During the transaction, Gazprom-Media acquires the platform and intellectual property of the company. The transaction amount is not disclosed. As a result of the acquisition, the holding will have access to Getintent's current client contracts. Key employees of Getintent, responsible for technical development and commercial activities based on this platform, will continue to work at Gazprom Media.

The market for traditimic advertising purchases is growing dynamically: in 2018, this segment grew by 60% in Russia, while global growth amounted to only 24%, according to Zenith Programmatic Marketing Forecasts. Getintent expects that the volume of advertising placed through the platform will grow faster than the market due to advanced technological solutions, direct contracts with brands, as well as the use of resources and data from Gazprom Media Holding.

2018

In 2018, the company's turnover in the Russian market exceeded 250 million rubles.

2017: IMHO and Getintent agree on strategic cooperation

The international company Getintent and the Internet seller IMHO agreed in the summer of 2017 on a strategic partnership. Automated purchase of outstream video ads will be available to advertisers through DSPGetintent on all IMHO Outstream Network sites: Videonow, Gismeteo.ru, Sports.ru, TVZvevda.ru, Ren-tv.com, etc., with a potential reach of ~ 20 million users.

The global sales turnover of advertising through Programmatic tools in 2016 is estimated at $24 billion. In Russia, over the past 3 years, programmatic purchases have grown from 9 to 29% (approximately 7.5 billion rubles). According to IAB Russia in 2016, the volume of video advertising in Russia grew by 19% and amounted to 6.6 billion rubles. The volume of the outstream segment of video advertising in 2016 amounted to 400 million rubles excluding VAT (growth 54% by 2015 year). Against the backdrop of global and Russian trends, the cooperation between Getintent and IMHO will give a new acceleration to the unification of two paradigms - classical procurement and using programmatic technologies.

The View Rate (Viewability Rate) on IMHO network resources was 1.5 times higher, according to Getintent, than the average. There was also a noticeable increase in inspections in quartiles (2-3 times higher than average values), the percentage of failures decreased by almost 2 times, and the duration of the session increased by 3 times.

These results clearly demonstrate that despite the advantages of instream formats, leading in inspection indicators and CTR, the outstream format gives excellent results in performance and post-click indicators.

2016

Company GetIntent, a player in the Russian market of automated procurement of Internet advertising (programmatic-technology), enters the Ukrainian market. The exclusive partner of the company in Ukraine will be Programmatic media, which on the GetIntent platform has already conducted more than 500 advertising campaigns for 150 customers since May 2015.

As noted, based on its own technologies, GetIntent helps advertisers manage advertising campaigns and automatically buy not just places and shows of advertising on sites, but work with a target audience based on socio-demographic and behavioral data about users on the Internet.

A distinctive feature of the GetIntent for Ukrainian companies was the support of the national currency, "hryvnia," for the purchase of equipment. GetIntent and Programmatic media intend to offer Ukrainian customers a wide range of programmatic tools: a complete set of targeting, including more than 2 thousand finished segments from DMP partners; Large amount of display and video traffic work on all platforms - desktop, mobile (including in-app), Smart TV. Ukrainian customers will also be able to use all existing technological tools.

The tasks of Programmatic media will include attracting new customers, GetIntent for its part will provide the entire technological base, as well as hold a number of educational events for the digital industry of Ukraine.

As noted in the GetIntent, in 2014, the volume of the programmatic market in Russia was estimated at p3.8 billion, and the technology accounted for 20% of media advertising in Runet. In 2015, the market growth compared to last year was 32%, and its volume reached p5 billion.

According to the results of the study of the Internet Association of Ukraine (InAU), in the first half of 2016, the volume of the market for online media advertising in Ukraine amounted to UAH 580 million (21.5% higher than 2015). The share of purchases through programmatic is currently 6.04%. In 2015, procurement from agencies through this decision amounted to 4.8%.

2015

According to the results of 2015, the international technology company GetIntent received $6.9 million in revenue, which is 3.5 times more than in 2014. The company is profitable and has more than 100 international customers, including diverse advertising agencies, Russian and world brands, as well as large ad tech companies.

90% of GetIntent turnover falls on the American market. The number of customers in the United States is growing, and the size of their average check is much higher than the Russian one. Also, large agencies appeared among the company's American customers, although historically there were more of them in Russia, the GetIntent noted. In total, in 2015, 78 American customers launched 1146 advertising campaigns through the programmatic platform GetIntent. In Russia, 72 customers used their marketing budgets to conduct 673 advertising campaigns. According to the company, special growth is observed in the video advertising segment - 3 new video campaigns per week are launched through the platform.

The US market is the main selling license for RTDAILYuite - the second GetIntent product, an Enterprise-class solution for creating its own programmatic platform. The number of customers, large ad tech companies that license technology from GetIntent, has increased to four.

Throughout 2015, GetIntent expanded the staff of developers and employees of the sales division - now the company employs 35 people on two continents.

As noted, in 2016, the monthly revenue of the GetIntent steadily exceeds $1 million, the company is confidently developing in the international market. By the end of 2016, GetIntent forecast 3x growth compared to 2015.

2014

In July 2014, GetIntent reached the international level and opened an office in the United States. In the first 4 months of operation, GetIntent USA revenue exceeded GetIntent Russia. In the fall of 2014, GetIntent attracted an investment of $400 thousand from Igor Ryabenky's Altair venture fund.