Amber Intelligent Software Platform

Amber is an intelligent software platform designed to optimize customer interaction processes, support sales growth and business efficiency.

Amber's goal: to give the business a budget tool to grow sales and increase business efficiency regardless of the market situation. Allows you to solve all tasks related to sales management and marketing. The system combines dozens of proven tools to increase company sales and optimize advertising costs.

The solution is intended for medium and large businesses, aimed at active growth and development, informed management decision-making, which is important for individual approach, quick adjustment/adaptation to their own tasks.

Amber is distinguished by a flexible kernel architecture and the ability to scale almost any basic functionality. Know-how - The platform allows companies to model and modify their business processes on their own, change them without programming, and thereby save resources on the implementation and adaptation of automated systems.

Amber Platform Modules

As of November 2022, the following out-of-the-box modular solutions are available on the Amber platform:

• Amber BPM
• Amber CRM
• Amber HRMS
• Amber Knowledge Base
• Amber Staff
• Amber Retail Staff
• Amber Service Desk
• Amber Project
• Amber DocFlow
• Amber Finance

2022

Amber 4.1.0 with PostgreSQL and PostgresPro support

Amber, a developer of systems and applications based on the Russian platform AMBER, on December 21, 2022 announced the release of the next version of the platform - Amber 4.1.0 - and the update of all products based on it.

The 4.1.0 changes affected infrastructure, performance, business processes, and integrations.

The main innovation is the transition to DBMS PostgreSQL within the framework of Russian politics. import substitution The Amber platform now runs on the PostgreSQL/DBMS.PostgresPro

Version 4.1.0 improves the overall performance of the system. According to the developers, in some scenarios, the speed of work has increased 3-5 times. In addition to the above, work was done on the responsiveness of the interface, which made it possible to reduce the response time.

Added the ability to launch business processes when opening cards and sections, which, according to the developers, opens up new prospects for increasing the interactivity of the system. For example, when you open a form, you can retrieve data from external systems.

Added integration with Chatwoot chat platform, an open source customer experience service created as an alternative to Intercom, Zendesk and Salesforce Service Cloud.

"We are closely following current trends in the system software market: PostgreSQL is developing dynamically and is gaining popularity in Russia. The PostgresPro DBMS, built on the basis of the PostgreSQL DBMS, is included in the Unified Register and has an FSTEC certificate. Among the obvious advantages for business are its reliability, extensibility, import independence. Amber's migration to the PostgreSQL/PostgresPro DBMS will allow our customers to solve the import substitution problem and switch to using Russian software, and we will be able to offer them a more profitable final cost of our projects, "said Amber CEO Alexander Ivlev.

Amber Retail Staff Issue

Amber, a developer of systems and applications based on the Russian Amber platform, on October 31, 2022 announced the launch of an industry solution for operational interaction with companies providing outstaffing services for line personnel - Amber Retail Staff. Read more here.

2021: Amber CRM 3.9

On April 27, 2021, Hawk House Integration announced the release of an updated release - AMBER CRM 3.9. Read more here.

2020: Amber CRM 3.8

On September 11, 2020, Hawk House Integration announced the release of version 3.8 of the Amber CRM system on a proprietary platform designed to increase sales and optimize business, and plans for its development. Read more here.

2018

Amber CRM 3.7: Integration with DaData and Enhanced Reporting

On October 25, 2018, Hawk House Integration, a developer of automated solutions, announced the release of the next release of a CRM system designed to increase sales and increase business efficiency - AMBER CRM 3.7. Read more here.

Amber CRM 3.6

Hawk House Integration, a developer of innovative automated solutions, on May 8, 2018 presented the next version of the CRM system based on its own developed platform designed to increase sales and optimize business - Amber CRM 3.6. Read more here.

2017

Amber DocFlow Release

Hawk House Integration, a developer of innovative automated solutions, introduced Amber DocFlow, an electronic document management system based on its own developed platform, on November 22, 2017. Read more here.

Amber CRM 3.5

Introduced Amber CRM 3.5. This version has made a number of improvements that have significantly improved the performance of the system, added new business processes, and improved the interface. Read more here.

Amber CRM 3.4

Hawk House Integration introduced Amber CRM version 3.4 on November 1, 2017. Read more here.

Amber CRM 3.2

Hawk House Integration has announced the release of Amber CRM version 3.2. Read more here.

Amber CRM 3.1 supports integration with any telephony

Amber CRM 3.1 supports integration with any telephony regardless of the fixed operator and IP-PBX server, which allows not only to increase the speed and quality of customer service, but also simplifies the work of managers. Read more here.

Mobile version of Android

In June, the Amber mobile app, a platform designed to automate business processes and boost sales, was announced. The mobile version for smartphones and tablets running Android OS version 4.4 and higher can be downloaded for free from Google Play.

The following functionality is available to users:

• Create tasks and download tasks from the server.
• Manage all information about clients, contacts, transactions, contracts as part of tasks.
• Sending letters and making calls.

The service has geolocation support and fixes the coordinates of the tasks. The application is available in Russian and English. The AMBER mobile application is valid for all product lines: Amber Start, Amber CRM, Amber BPM, Amber Service Desk.

The application allows employees to perform work outside the office, and managers to control the performance of tasks on vacation or business trip. Using mobile access, you can quickly enter information into CRM, quickly extract the necessary data and sell on the go. Giving sellers access to CRM from mobile devices improves their productivity by 14.6%, according to research firm Nucleus Research.

Hawk House Integration's immediate plans include the development of a mobile application for the iOS platform.

Amber BPM Release

In April 2017, Hawk House Integration announced the release of a module on the AMBER platform - AMBER BPM, designed to automate business processes. Read more here.

Unified Register of Russian Software

Hock House Integration announced in March the inclusion of its own development - the Amber platform, in the Unified Register of Russian Software of the Ministry of Telecom and Mass Communications of the Russian Federation. The order of the Ministry of Communications of the Russian Federation was signed on March 14, 2017.

2016

Hawk House: Amber release 2.6

Hawk House Integration released AMBER CRM 2.6 in December. Read more here.

SaaS version of Amber CRM

Hawk House Integration announced in October 2016 the release of the SaaS version of AMBER CRM, designed to increase sales and increase business efficiency. Read more here.

Hawk House Integration: Модуль Amber Service Desk

In July 2016, the Amber Service Desk module was announced, designed to automate the operation of IT services. Read more here.

Integration with UniSender

Hawk House Integration announced in August 2016 the integration of AMBER's platform, designed to grow sales and increase business efficiency, with a one-stop e-mail delivery service. UniSender

The technology integration solution is aimed at further expanding the functionality of the AMBER system and improving the user experience for interacting with customers in the CRM platform module.

The integration of AMBER and UniSender opens up opportunities for users to use E-mail marketing:

• Generating a target audience for mailings based on a segmented customer and contact base;
• Create and distribute from AMBER using UniSender professional templates;
• Analysis of the effectiveness of the mailings and collection of statistics on shipments.

Hawk House: Amber release 1.1

Hawk House Integration, a developer of innovative automated solutions, presented in April 2016 the release (1.1) of the Amber platform, designed to ensure sales growth and business optimization.

The system has a number of features that increase its user experience. So, the navigation has been updated. Now the user needs fewer clicks to move around the system and find the necessary information.

At the same time, the reference sales process has been optimized based on feedback received from customers. According to the developers, "it has become almost universal for any client and takes into account all possible stages of working with clients - from receiving a request to a bill statement."

When using the reference sales process, the system sets tasks automatically. If the manager successfully closed the task for the next stage of the transaction, the task for the next stage immediately appears in the system. If a transaction is interrupted at some step, the manager is obliged to indicate the reason for the refusal of the transaction. With Amber's built-in report function, sales managers can analyze failure causes and work to resolve them.

The ability to customize user workplaces is also implemented. The system administrator in a convenient interface can configure the visibility of sections for different groups of users, said Hawk House Integration.

In addition, the functionality of monitoring takes has been expanded. Now the customer administrator can independently configure the rules for monitoring duplicates in the system interface, and the rules can include compliance with several conditions at once. "Soft" and "hard" setting of rules gives the user the right to choose whether to save detected duplicates in the system or not.

Hock House Integration plans to implement: expanding the functionality by calculation fields - the user will be able to see in the system the profit for the marketing promotion, the difference in planned and actual sales results, and more; integration with. IP-telephony Asterisk The company also plans to develop an industry solution Service Desk for (call centers Amber Service Desk).

Amber Platform Capabilities

Product Capabilities

• Building a base of potential customers for active sales taking into account the individual features of the business.
• Built-in reference sales process and incoming request processing process.
• Integration of the system with all sources of requests to the company: website, telephony, mail, online customer service.
• Sales Analytics in Any Slices and Manager Performance

Amber helps you:

• search for customers.
• Centralized management of customers, contacts, transactions.
• efficient processing of 100% of requests received by the company.
• increased revenue from customers, average check amount and volume of repeated sales.
• search for trouble spots in sales and reduce the number of deal rejections.
• increased efficiency of managers working with clients.
• control of sales and execution of plans by areas, regions, managers, subdivisions.
• Planning and forecast sales based on statistics, trends, pending transactions.
• setting a task for employees and monitoring the deadlines for their implementation.
• evaluation of the effectiveness of marketing tools.
• high conversion at each step of the sales funnel.
• monitoring of the deadlines and quality of the tasks assigned to employees.
• Increase the share in the client.
• optimization of marketing budget without loss of number of requests.
• Reduce personnel costs.

Amber Platform Launch

On March 28, 2016, Hawk House Integration announced the launch of the Amber platform, designed to increase sales and increase business efficiency^[1].

According to the company's statement, the system includes:

• dozens of pre-configured reports - identify all the problems that hinder sales growth,
• marketing unit - for budget planning, formation of SWOT analysis by competitors, analysis of efficiency of funds invested in advertising;
• 24-hour customer support via hotline.

Notes