IBS: Client Analytics and Customer Value Management (CVM and Campaign Management)

Main article: IT outsourcing

2023: Introduction of Targeted Marketing Process Automation Service

On November 9, 2023, IBS introduced a service for automating targeted marketing processes, which will allow you to combine data into a single client profile, analyze and predict which products and services will be most interesting to them. Systematic analysis of customer information and behavior is aimed at improving the efficiency and accuracy of marketing work, which as a result leads to an increase in sales indicators and total revenue of the organization.

Interaction with clients is often complicated by the fact that client data is scattered and located in different sources. For example, there are several profiles for the same client, duplication occurs, there is no full integration with data collection channels and communication channels, the Customer Journey and other are not taken into account.

Manual marketing and analytics processes for finding the necessary data, selecting personal offers, launching campaigns and generating reporting complicate and hinder business development. Without automation, it is not possible to quickly receive the results of marketing CRM campaigns, make decisions on them and optimize the Campaign Management strategy in a timely manner. In addition, the high cost of communications with the client causes inefficient investments in marketing.

IBS, with extensive experience in building data and analytics platforms, with the support of Russian vendors, offers a comprehensive solution that includes CVM platforms for efficient and accurate work with customers: attracting, retaining, returning and increasing loyalty. It allows you to integrate various sources of information (online and offline), create a single client profile, conduct in-depth data analysis, and automate targeted marketing and communications processes. With the solution, you can precisely segment the audience, define the client's portrait and path, and model their behavior to send a better proposal.

The use of client analytics and marketing automation can reduce customer outflow by up to 7% through real-time campaigns. The increase in conversion can be up to 30% thanks to a single client history and flexible selection of products to customers. The expected increase in marketing profitability (ROMI) is up to 400%.