Intersection. Quickly

2020

Processing over 1 million orders for delivery in 9 months

The retail chain stores Intersection summed up on February 9, 2021 the results of work of the service of the same name of express delivery in 2020. In 9 months since launch of service 1,000,254 orders for delivery and more than 10,000 - on shipment at own expense were performed. RTO made more than 1.7 billion rubles.

Service of express delivery Intersection was started in the spring of 2020 and for February, 2021 works in 13 regions of Russia, constantly develops, coming out to new regions. After updating of mobile application in fall of 2020 the median number of orders in day grew from 7 thousand to 10 thousand (including shipment at own expense from supermarkets), by the end of the year this indicator grew to 12 thousand, and during the most peak period – on December 29 and 30 – service performed 16 and 21 thousand orders respectively.

The most popular goods on delivery in 2020 were: vegetables and fruit, cheeses, meat and dairy products, baby food, canned food and also cookies, wafers, gingerbreads, water and bread. The average time of delivery was 57 minutes.

During the New Year's Eve period the average bill for the online order grew by 11% in comparison with normal December day (2,021 rub against 1,820 rub). The peak of activity of service and growth of indicators fell on December 29 and 30, 2020: in 2.1 and 2.9 times sales respectively increased, and RTO for December 30, 2020 made 47.8 million rubles.

(By quantity) milk, potatoes, tangerines, carbonated drinks, carrots, onions, mayonnaise, cucumbers became the most bought goods before holidays.

After approach of 2021 within several days the number of orders was stabilized and came to a mark of 13-17 thousand orders/day that above an average value during December 1-19, 2020. The average bill of the order in January, 2021 was 1,700 rub.

In January most often through service of express delivery of Intersection clients ordered fresh vegetables, fruit, dairy products or pastries. After New Year's vacation demand for caviar and alcohol considerably decreased, but grew by means for cleaning, instant products, and increased by green products (salads, vegetables) even more.

"It was the first year of life of our product which, certainly, it is possible to designate successful, - Evgeny Chechyotkin, the chief of the department of services of express delivery and shipment at own expense of retail chain stores Intersection summarizes. - We thank each our buyer for the put trust. These digits – a clear proof of the fact that our offers get a response from clients. We develop our services and we are improved in order that each buyer was happy. And not only product quality, but also speed of our work, responsiveness of employees and wide range".

Start of service of fast delivery in Kazan and Krasnodar

On June 30, 2020 X5 Retail Group reported that the retail chain stores Intersection started service of express delivery in Kazan and Krasnodar. In Kazan " intersection.Bystro " works based on 5 supermarkets, in Krasnodar service delivers from 3 shops. In plans of network in the nearest future to cover the territory of the cities completely.

The pilot of fast delivery from Perekryostok supermarkets was started based on the Moscow supermarkets in April, 2020, and in June only in Moscow he overcame a threshold of 1000 orders in day. Delivery of the order is performed within 60 minutes and can replace daily visits of shop. Statistics of purchases of goods for the first months confirms that clients prefer to buy products of daily demand. So in June the most popular goods became: new potato, bananas, milk, cucumbers, onions, sweet cherry, cabbage, bread, water. The average bill of the order in June in Moscow was 1800 rubles, in St. Petersburg - 1600 rubles, in Rostov-on-Don - 1500 rubles.

In total based on June planned targets of service " intersection.Bystro " for 70% were exceeded on turnover, and by the number of orders - for 32%.

Orders " Perekryostok.Bystro " gather from the range of the nearest Perekryostok supermarket connected to service. Delivery cost is 99 rubles, the loyalty program of Perekryostok network extends to purchases and points which can be used at commission of further purchases are charged. It is possible to pay goods in the application.

Orders of Intersection are collected by the staff of shop, and for delivery professional partner courier services which specialize in a product delivery segment are attracted. The minimum threshold of the order is absent. The range from 9-14 thousand positions is available to buyers.

"Intersection. Quickly" for the end of June, 2020 covers all territory of Moscow and a part of the Moscow region, St. Petersburg and Rostov-on-Don. In total service delivers products from more than 130 supermarkets.

The operational model of express delivery is under construction on separation of functionality between retail chain stores and the uniform managerial center and the IT platform on digital remote services X5 FoodTech. The application Is " intersection.Bystro " available according to the link in AppStore and Google Play.

Start of service of fast delivery in Rostov-on-Don

The retail chain stores Intersection continue development of the pilot of the express product delivery from the nearest shop and announce an entry of service in Rostov-on-Don. "Intersection. Quickly" works based on 5 supermarkets and for June, 2020 it is available in all territory of the city. On June 17, 2020 the X5 Retail Group company reported about it.

"Intersection. Quickly" covers all territory of Moscow and a part of the Moscow region based on 98 supermarkets. On May 25, 2020 service came out to St. Petersburg, and now is available to all residents of the Northern Capital and in some satellite cities with delivery from 39 outlets. In plans of retail chain stores until the end of summer to expand geography on several million-plus cities.

Service allows to replace a daily visit of shop with the online order of the range of the nearest Perekryostok. Assembly happens directly in shop that allows the buyer to receive necessary goods within an hour, depending on remoteness of outlet and level of demand. Delivery cost is 99 rubles, for purchases points according to the loyalty program of Perekryostok network are charged. It is possible to pay goods in the application.

Orders of Intersection are collected by the staff of shop, and for delivery the professional partner delivery services which specialize in a product delivery segment are attracted. The minimum threshold of the order is absent. The range from 9-14 thousand positions is available to buyers. Special attention in work of service is paid to satisfaction of buyers, in particular to quality of assembly and the program of training of collectors. The number of repeat orders makes 60%.

"Intersection. Quickly" - the channel of additional purchase with delivery of the range of supermarket at the prices of outlet, along with already existing service for big purchases for the future – perekrestok.ru online supermarket. The application Is " intersection.Bystro " available according to the link in AppStore and Google Play.

Start of service of fast delivery based on 7 supermarkets of St. Petersburg

The retail chain stores Intersection started delivery service of products from the nearest shop in St. Petersburg. "Intersection. Quickly" in the Northern Capital opened based on 7 supermarkets, and in the next few days it will be expanded on 38 outlets and will cover all territory of the city. On May 25, 2020 the X5 Retail Group company reported about it.

Service allows to replace a daily visit of shop with the online order of the range of the nearest Perekryostok. Assembly happens directly in shop that allows the buyer to receive necessary goods less than for an hour, depending on remoteness of outlet and level of demand. Delivery cost is 99 rubles, the loyalty program of Perekryostok network extends to purchases. It is possible to pay goods in the application.

Orders of Intersection are collected by the staff of shop, and for delivery the partner delivery services which specialize in a product delivery segment are attracted. The minimum threshold of the order is absent. The range from 9-14 thousand positions is available to buyers for May, 2020.

The service is already available to residents of areas Southwest, Kolpino, Central, Zanevsky, Krasnogvardeysky. "Intersection. Quickly" - the channel of additional purchase with delivery of the range of supermarket at the prices of outlet, along with already existing service for big purchases for the future – perekrestok.ru online supermarket.

In St. Petersburg Perekryostok also actively develops Click&Collect service using which the order of products can be made on the website perekrestok.ru and to independently take away it from supermarket. Against the background of double increase in demand for service in March and April, 2020 the decision on the accelerated scaling of service from 30 to 40 shops was made. Thus, for May 25, 2020 35% of all supermarkets "Perekryostok" in St. Petersburg are connected to service.

St. Petersburg is the capital of modern Russian retail, many trends, including, in the online product delivery are created here. Despite deadlines of training of the pilot, we made the decision on a large-scale exit of service " intersection.Bystro " based on at once 7 supermarkets. It will allow residents of St. Petersburg without leaving the house, to make purchases of products and to receive the order within only one hour. We work in the accelerated mode that in the nearest future service became available in all districts of the city, comments on start of the pilot Denis Kharitonov, the CIO and to strategic projects of retail chain stores Intersection.