K50: Tracker

K50: The tracker - the technology defining an advertizing source of each call from the website (dynamic call-tracking).

On October 12, 2015 K50 company announced an output to the market of service of analytics of calls – K50: Tracker.

The principle of work of service in the choice of the corresponding phone number, depending on an advertizing source from where the user came to the website (for example, from contextual advertizing of Yandex on demand "purchase iphone 6s gold"). The unique phone number which is output instead of the standard room on the website - the users who are at the same time on the website is assigned to the user, see different phone numbers depending on a traffic source. If the user makes a call by this number, a system will correlate the user session to the fixed phone number and will tie to it all data: source, search phrase, device and many other things.

Skrnshot pages of the website K50 (2015)

Service creates data by means of which it is possible to manage rates in the systems of contextual advertizing Yandex.Direct and Google Adwords and to effectively redistribute the budget between channels of advertizing.

In addition to functionality of control of sources of calls, K50 service: The tracker helps:

• collect and analyze information on each order with ability to integrate with CRM

• collect detailed information on each call, with a possibility of listening of record of phone calls

• browse a complete chain of visits of the user before commission of a call with detailed information on each visit

Features of service

• K50 has the license of the telecom operator
• More dense integration with other K50 services
• Fast and simple installation of the code of tracking on the website
• There is an opportunity to consider calls by different models of attributions
• Number capacity allows processing more than 60 cities of Russia.

Ivan Krasnikov, the technical director of the company of K50, said: "Tracking not only key word, but also final visitors. The universal designer of reports, fast and convenient filters - here that is done by a kolltreker from K50 by the convenient and fast solution for efficiency analysis of advertizing campaigns".