K50

K50 is a service development company for optimizing contextual advertising. Resident of information technologies the Foundation cluster. Skolkovo

Products and Services

• K50: Generator ,
• K50: Statistics ,
• K50: Rules ,
• K50: Tracker
• K50: Optimizer.

Data from 2021

History

2020: Yandex bought the advertising platform K50

On October 9, 2020, Yandex announced the purchase of the K50 advertising platform from the AddVenture Capital fund and management. The financial and other terms of the agreement are not disclosed.

It is only known that all K50 employees go to work at Yandex, and the company's general director Maria Opritova will continue to lead the team. It is also reported that the deal will not affect the tariffs and conditions of current K50 customers: everything will remain for them.

AddVenture Capital owned 77.79% of the company's stake, K50 founder and CEO Maria Opritova and her team owned 22.21%. Thus, Yandex received 100% of the advertising startup.

Yandex acquires advertising platform K50

The deal will allow K50 to scale the business using Yandex technologies and infrastructure to develop current ones and create new advertising management tools. Yandex, in turn, will help advertisers use digital channels more effectively due to K50 products, thereby stimulating the growth of the share of Internet advertising in the market, Yandex said in a statement.

Advertisement is the main source of revenue for Yandex. In the second quarter, the company's revenue from the sale of online advertising decreased by 15% and amounted to 24.8 billion. rubles This figure includes revenue from the sale of contextual and media advertising. The volume of the entire Russian Internet advertising market in April - June fell by 9%, to 53 billion rubles, reports Kommersant"" without indicating the source of this data.

The main product of K50 is a set of business tools to increase the effectiveness of contextual advertising. The company's customers include Metro, VimpelCom, as well as large advertising agencies, such as OMD, MGCom, Realweb. K50 is a resident of the Skolkovo Foundation. K50 works with all advertising systems, specified in Yandex^[1]

Notes