MGcom Emjikom

MGcom is one of the Russian players in the online advertising market. Among the agency's clients are such well-known brands as Google, Beeline (VimpelCom), Svyaznoy, MediaMarkt and other B2C companies interested in attracting the attention of Runet users to their goods and services. Customers send all online advertising to the agency, and all of them are attracted by the possibility of optimal use of advertising budgets, transparency of financial transactions and convenient performance tracking tools.

For most customers, working with MGcom is more profitable to attract their own resources. In addition to the professionalism and experience of the agency's employees, the use of specialized IT tools and services becomes the key to high efficiency. For example, integrated contextual advertising management systems, various modules that are used by both MGcom specialists and RA customers. The system allows you to set strategies for calculating rates and time targeting when placing advertisements and automates most of the business processes, such as generating reports for customer companies or analyzing the effectiveness of an advertising campaign over a certain period of time.

History

2024: The court arrested 8 billion rubles in the accounts of advertising companies to pay off the debts of the Russian subsidiary Google

In June 2024, the City Arbitration Court Moscow arrested more than 8 billion rubles in the accounts of advertising agencies and platforms to pay off the debts of the bankrupt Russian division - Google Google LLC, follows from the file of arbitration cases. These measures were taken to ensure the execution of court decisions on the collection of debts to the company's creditors.

According to Vedomosti, 4.8 billion rubles were arrested on the accounts of the companies of the MGCom Group advertising group - Emdzhikom LLC and Artix IS LLC, 1.5 billion rubles on the accounts of the Okkam group - Amnet LLC and Deft LLC, LLC "Innovation Center" Omega "(Agency" Native Speech ") - 643 million rubles.

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In addition, the file cabinet states that interim measures are due to possible difficulties in the execution of court decisions, since advertising agencies do not have their own funds to meet the requirements of Google LLC. The bulk of the cash in their accounts is transitory in nature, as it is sourced from advertisers and is intended to pay for advertising services.

According to the newspaper, in January-June 2024, the Russian subsidiary of Google filed about 20 lawsuits against advertising agencies and platforms totaling more than 12.5 billion rubles. The requirements are related to the debt for paying for advertising through Google advertising tools in January-February 2022. In March 2022, Google turned off its advertising tools in Russia, including YouTube. By June 2024, the Moscow Arbitration Court completed consideration of only one claim by Google LLC against an advertising agency - OMD Novus LLC (part of OMD OM Group) and decided to recover 17.6 million rubles.^[1]

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