MGcom is one of the Russian players in the online advertising market. Among the agency's clients are such well-known brands as Google, Beeline (VimpelCom), Svyaznoy, MediaMarkt and other B2C companies interested in attracting the attention of Runet users to their goods and services. Customers send all online advertising to the agency, and all of them are attracted by the possibility of optimal use of advertising budgets, transparency of financial transactions and convenient performance tracking tools.
For most customers, working with MGcom is more profitable to attract their own resources. In addition to the professionalism and experience of the agency's employees, the use of specialized IT tools and services becomes the key to high efficiency. For example, integrated contextual advertising management systems, various modules that are used by both MGcom specialists and RA customers. The system allows you to set strategies for calculating rates and time targeting when placing advertisements and automates most of the business processes, such as generating reports for customer companies or analyzing the effectiveness of an advertising campaign over a certain period of time.
History
2024
Google Russia sued ₽2,5 billion hidden in advertising agencies
On December 9, 2024, the Ninth Arbitration Court of Appeal satisfied the claims of the bankrupt Google LLC against the advertising agencies Mgcom and Lion Communications to recover debts totaling ₽2,5 billion. The agencies tried to challenge the need to pay the penalty, citing requests from Google employees to defer payments in 2022. Read more here.
Moscow court recovered 1.5 billion rubles from an advertising agency at the suit of Google's subsidiary
The Moscow Arbitration Court on July 26, 2024 satisfied the claim of the Russian division of Google (Google LLC), declared bankrupt, to recover about ₽1,5 billion from Emdzhik LLC, which owns the large advertising agency MGCom. The decision was made in favor of a subsidiary of the American corporation.
The court decided to recover from the defendant ₽776 million as the main debt under the contract for the provision of services for advertising, as well as ₽700 million in the form of a penalty. Initially, the amount of the claim filed in March amounted to more than ₽3 billion of the principal debt and ₽526 million percent for the use of other people's money.
During the trial, it turned out that in June Emdzhikom LLC voluntarily paid off part of the debt to Google LLC in the amount of ₽2,2 billion. At the meeting, the representative of MGCom declared the recognition of the remaining part of the principal debt, challenging only the amount of the penalty.
Problems with settlements between companies arose after March 2022, when Google announced the termination of advertising in Russia. Representatives of the defendant claimed that the manager of the Russian division of Google recommended not to pay due to the seizure of bills.
In the framework of this case, the court in June 2022 took interim measures, seizing the defendant's funds in the amount of ₽3,5 billion, and later - another ₽243 million. Subsequently, at the request of MGCom, the first security arrest was lifted after paying part of the debt and transferring the remaining amount to the court deposit.
Google LLC has filed several large lawsuits to recover funds from advertising companies. In particular, about ₽1,8 billion is required from Artix IS LLC, about ₽1,3 billion from Okkam Um LLC. Lawsuits have also been filed against other counterparties.
MGCom positions itself as a full-cycle digital agency serving large and medium-sized businesses. Among the company's clients are M.Video-Eldorado, Raiffeisen Bank, Alfa Bank, Hoff, VTB, Donstroy, Rosbank and Riv Ghosh[1]
The court arrested 8 billion rubles in the accounts of advertising companies to pay off the debts of the Russian subsidiary Google
In June 2024, the City Arbitration Court Moscow arrested more than 8 billion rubles in the accounts of advertising agencies and platforms to pay off the debts of the bankrupt Russian division - Google Google LLC, follows from the file of arbitration cases. These measures were taken to ensure the execution of court decisions on the collection of debts to the company's creditors.
According to Vedomosti, 4.8 billion rubles were arrested on the accounts of the companies of the MGCom Group advertising group - Emdzhikom LLC and Artix IS LLC, 1.5 billion rubles on the accounts of the Okkam group - Amnet LLC and Deft LLC, LLC "Innovation Center" Omega "(Agency" Native Speech ") - 643 million rubles.
In addition, the file cabinet states that interim measures are due to possible difficulties in the execution of court decisions, since advertising agencies do not have their own funds to meet the requirements of Google LLC. The bulk of the cash in their accounts is transitory in nature, as it is sourced from advertisers and is intended to pay for advertising services.
According to the newspaper, in January-June 2024, the Russian subsidiary of Google filed about 20 lawsuits against advertising agencies and platforms totaling more than 12.5 billion rubles. The requirements are related to the debt for paying for advertising through Google advertising tools in January-February 2022. In March 2022, Google turned off its advertising tools in Russia, including YouTube. By June 2024, the Moscow Arbitration Court completed consideration of only one claim by Google LLC against an advertising agency - OMD Novus LLC (part of OMD OM Group) and decided to recover 17.6 million rubles.[2]
Notes
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