| Developers: | Corus Consulting |
| Technology: | Corporate Portals |
Content |
2024
End of Branding
Korus Consulting Group has completed the branding of one of its IT products - a platform for launching a B2B portal. Previously, the solution was known on the market as the KORUS B2B portal. The company announced this on May 15, 2024.
The product was named "Booster." The concept is based on two readings. In the first version, "BUS" stands for "1C-Bitrix: Site Management" - that is, the technological base of the platform in combination with "trade": trade management, sales.
The functionality and tools of Bustrade are based on the needs of leading Russian companies and are verified at the request of more than 20 large customers.
For May 2024, Booster is a ready-made solution for launching a wholesale client's personal account based on 1C-Bitrix: Site Management. Among its tools: user registration and authorization, a catalog with a visual showcase, a shopping cart and checkout, as well as ready-made modules for integrating third-party systems. The launch of the platform is available in 2-3 months.
 | The need to brand and position the product in the market has long been ripe. The B2B portal has long grown from a regular service to a full-fledged independent platform that closes the tasks of medium and large businesses in the framework of wholesale online sales. The solution helps our partners achieve their business goals: to increase the volume of wholesale online sales, loyalty and LTV of customers, to optimize labor resources. Over the years of cooperation with dozens of Enterprise clients, our team has accumulated significant experience and branding - this is a logical stage in the development of the platform, - said Maria Bar-Biryukova, Director of the e-commerce Department, Deputy General Director of KORUS Consulting Group of Companies. |  |
How KORUS B2B portal allows you to transfer wholesale sales online
Nearly half (49%) of wholesale purchases worldwide are already online, according to Wunderman Thompson surveys. At the same time, among those B2B customers who already buy on the Internet, the majority (92%) would like the order process to be as easy and fast as in the largest online retail stores.
The trend leads to the fact that the market is becoming customer-centered, and online stores in the B2B segment do not just need to launch wholesale sales: it is important to make the purchase process personalized, transparent and seamless at the start. Therefore, automation and digital transformation are necessary if the business plans to improve the level of client service and key business indicators.
Personal accounts or B2B portals, such as KORUS Consulting KORUS portal based on the 1C-Bitrix: Site Management platform, allow you to automate processes and increase their efficiency, as well as influence business KPIs. In the material, let's take a closer look at the possibilities of the solution. Read more here.
2020: B2B portal on "1C-Bitrix"
Wholesale online store on the 1C-Bitrix platform - b2b-portal - a dedicated platform for organizing wholesale sales with a personal account for each client.
Among the features of the 1C-Bitrix b2b portal for August 2020:
- Round-the-clock order reception.
- Online processing of applications.
- Control the level of customer satisfaction, analyze the structure and average order check.
- Single platform for interaction.
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