Leran (holdilniki)

2023: Construction of a plant in Novosibirsk

The chain of stores electronic engineers RBT.ru is building Novosibirsk in the plant for the production of refrigerators of its own brand Leran.. This became known on August 22, 2023.

According to Kommersant, investments in this enterprise can be $30-60 million. On the website of the developer "Stroybusinessgruppe" the publication found a project for the construction of a distribution complex for RBT.ru in Novosibirsk with a total area of ​ ​ 26,000 square meters. m.

RBT.ru electronics chain builds a factory for the production of own-brand refrigerators in Novosibirsk for $60 million

According to one of the interlocutors of the newspaper, from 150 to 200 people will work at the plant. We can talk about the assembly of up to 300,000 refrigerators a year, against 1 million produced at the plant near St. Petersburg St. Petersburg, from which it left. the German Bosch The company was RBT.ru among those who wanted to organize the production of equipment at this plant, but the parties could not agree, said one of the market participants. By August 2023, RBT electronics may be produced at contract production facilities China in and Turkey, negotiations were also underway to localize production at the facilities of the Turkish Archelik in, Lipetsk the informants noted. Kommersant

Own production will avoid customs duties on household appliances, "which will increase in the near future," as well as reduce transportation costs, the representative «F+ tech| of Marvell believes. " According to him, Leran is a technique of the budget category, "the plant will be designed for it," so it is unlikely that its facilities will produce higher-level products.

If we consider it as a site for OEM production (original equipment manufacturer), then there are doubts that the capacity will be in demand. Customers most often need mid-range equipment, not the most budget, added F + tech Marvell[1]

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