Loyken

In December, 2017 CardsMobile, the developer of the Russian application aggregator of the Purse cards, the resident Skolkovo since 2015, and Bitfury Group, the supplier of infrastructure solutions for the blockchain-industry, announced partnership within the LOYKEN project — the decentralized platform for programs of loyalty. The solution is developed on the basis of an open blockchain-framework of Exonum (own development of Bitfury Group) and the certified CardsMobile platform.

Bitfury Group and CardsMobile will create the open LOYKEN platform which will provide the open entrusted environment for consolidation of the fragmented market of programs of loyalty in a uniform ecosystem. The platform implemented on the basis of the distributed blockchain-network will give the chance to business to create and manage coalition and cross-promo mechanics in any programs of loyalty, guaranteeing data security and level of control over process. The companies are sure that the project will allow to increase significantly investment soundness in "loyalty" along with increase in satisfaction of buyers.

LOYKEN will provide to users a communication framework with the internal business case allowing to motivate buyers directly at the expense of mechanisms a token economy. The uniqueness of an internal business case is reached at the expense of the transparent, entrusted mechanics of issue of tokens and the distributed consensus. Thanks to it, scenarios of encouragement of participants of programs of loyalty will be able to be beyond remuneration for purchases. Users of LOYKEN will be able to receive benefit for active participation in discussion of consumers, significant for audience, and business of questions, creation of interesting and relevant content, including a reliable feedback.

For commercial clients use of the distributed blockchain-platform optimizes costs for security, audit and scalability of critical business processes.

Clients and users of proprietary mobile application of CardsMobile "Koshelyok" will become the first users of the platform. On the next stage promotion of the open LOYKEN platform in international markets with a connectivity of a broad spectrum of participants will begin: operators of loyalty, mobile applications, local and transnational brands, banks and financial institutions, online and offline-retailers, different companies of a service sector.

The companies integrate the practical knowledge and long-term experience: CardsMobile ― practices in the field of mobile solutions, aggregations of all types of card products and programs of loyalty, and Bitfury Group ― examination in the field of creation of infrastructure of blockchain-solutions and deep understanding crypto - economies.