M.Video-Eldorado: Marketplace

2023

Sales and number of sellers increase by 2 times

The group M of Video El Dorado on February 6, 2024 shared the results of the development of its own marketplace electronic engineers and related goods. At the end of 2023, the platform's turnover doubled year-on-year, which was facilitated by an increase in the number of partners, the development of the site's capabilities and the expansion of the range of new categories of complementary goods.

M.Video-Eldorado within the framework of the profile marketplace offers more than a hundred thousand partner goods. Over the year, the number of partners on the site almost doubled year-on-year to more than 800, and the assortment increased 1.5 times compared to 2022. About a third of the partners were small businesses operating on a simplified taxation system.

The assortment includes both familiar and complementary categories: power tools, garden, sports and health products, electronic toys, fireplaces, car products. In the second half of the year, modular kitchens, computer components and plumbing appeared in the assortment, which has about 23 thousand items of furniture for the bathroom, mixers, sinks, shower systems and other goods.

In addition to the online showcase, the retailer offers merchants the opportunity to demonstrate goods on the shelves of M.Video and Eldorado stores. The omnical format allows buyers to decide on the purchase of goods based on personal experience and consultations, and sellers - directly interact with the audience and expand sales tools. In 2013, 50 suppliers of TVs, embedded, garden and small household appliances, categories for health and sports took advantage of this opportunity. Over the year, sales of goods presented simultaneously on shelves and online increased by more than 15 times.

At the end of the year, the top 5 cities in terms of sales of the marketplace included, Moscow,, and St. Petersburg Novosibirsk. Yekaterinburg Kazan Household goods were in greatest demand - built-in, large and small household appliances. Goods with the greatest growth dynamics in money in annual terms were TVs, whose smartphones sales increased 6 times, as well as garden equipment and equipment, whose sales almost tripled compared to 2022.

Шаблон:Quote 'author = said Alexander Ivanchenko, Director of Digitalization of Partnership Experience and Assortment Development, M.Video-Eldorado.

Turnover growth by three times in the first quarter

M.Video-Eldorado Group continues to develop its own electronics marketplace. At the end of the first quarter of 2023, the platform's turnover more than tripled compared to the same period in 2022. The share of the site in the company's online sales doubled to 11%, which was facilitated by the attraction of new sellers, 20% of which work for USN, and the expansion of the range to 120 thousand items of equipment and complimentary goods. The company announced this on April 26, 2023.

At the end of the first quarter of 2023, M.Video-Eldorado offers more than 120,000 partner goods within the marketplace, which is twice as much as 2022. The assortment includes both familiar household appliances, smartphones and accessories, computer equipment, and complimentary categories: power tools, garden, sports and health products, electronic toys, car products. The best categories for sales growth on the M.Video-Eldorado platform in January-March were embedded equipment, smartphones, refrigerators, televisions and power tools.

The marketplace continues its active development and helps to respond flexibly to the needs of buyers, strengthening the expert status of M.Video-Eldorado. Offers from partners complement the choice of equipment both in the main categories of equipment and electronics, and in related products, attracting an additional audience. Thus, we provide the necessary range width without creating our own stocks and financial burden. In turn, for merchants, we act as a platform with a multimillion-dollar target and loyal audience, expand their sales opportunities through highly convertible tools and infrastructure support on a federal scale. At the end of the year, we expect to increase the choice on the marketplace to 180 thousand goods, for which we will continue to attract new suppliers, strengthen measures to support merchants and improve business conditions, said Alexander Ivanchenko, Director of Digitalization of Partnership Experience and Assortment Development, M.Video-Eldorado.

In addition to the online showcase, M.Video-Eldorado offers sellers the opportunity to present products retail in stores with high potential for the category. As of April 2023, partner goods are physically available in 350 stores of M. Video and Eldorado, including goods for repair and garden, cardio dispensers and gadgets for. Since the beginning of sport 2023, retail visitors have also had access to bikes that are relevant for the spring season, and in the near future there will be trunks for. cars Omnical The format allows customers to make a purchase decision based on personal experience and advice, and for suppliers to get an additional point of interaction with the desired audience and expand sales tools.

The base of sellers of the trading platform M.Video-Eldorado relative to 2022 also showed two-digit positive dynamics, including due to regional suppliers. Both large manufacturers of equipment, retailers and distributors, and medium and small businesses operate on the marketplace. Since the second half of 2022, entrepreneurs who operate on a simplified taxation system have gained access to the site; at the end of March, they already occupy more than 20% of the total pool of partners. The Group offers suppliers a competitive level of commission on sales and various formats of work, including storage of goods in its own warehouses, logistics and fulfillment.

M.Video-Eldorado also continues to improve IT solutions for the convenience of its partners. Within the framework of a single personal account interface, suppliers are registered and audited, manage product cards and prices, track orders, receive analytics and recommendations for improving sales, as well as the necessary support. From the new functions of the section - simplification of the establishment and expanded possibilities for promo.

2020: Launch of the marketplace

On July 23, 2020, M.Video-Eldorado announced the launch of a marketplace that will allow the retailer to expand its range of goods. Previously, the group offered products through its own self-titled offline and online stores, as well as on the site goods.ru.

The president M.Video of the combined company told Vedomosti that stores and Eldorado began selling equipment using a marketplace model. Alexander Tynkovan According to him, the sites will retain a key pool of goods (household appliances and electronics), and it will be supplemented with new related categories such as power tools, childcare products, electronic toys and sports simulators.

Online stores "M.Video" and "Eldorado" became marketplaces

The first partners of the marketplace were the 220-volt trading network, the Холодильник.ru online home appliance store, manufacturers of household appliances Bosch, Whirlpool, Smeg , etc.

According to M.Video-Eldorado, by the end of 2020 the number of direct partnership agreements could be about 60. Part of the integration of partners will take place through the goods.ru platform, which will not require additional capital expenditures.  

With goods.ru, M.Video and Eldorado are planning to work in white label format. That is, goods and partners will be integrated into store sites using the platform and marketplace solutions.

The head of Infoline Analytics, Mikhail Burmistrov, considers it expedient to launch a marketplace to develop online sales and reduce advertising and logistics costs. According to the expert, entering new categories for the retailer would be economically inexpedient and ineffective, while the marketplace model, in which suppliers provide high-quality logistics with the ability to simultaneously deliver their own assortment, will increase sales and the average order check.^[1] 

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