| Developers: | MegaFon |
| Date of the premiere of the system: | 2023/08/22 |
| Branches: | Internet services |
The main articles are:
2023: MegaKino Subscription Presentation
MegaFon combines popular online cinemas into a single MegaKino subscription. It will include four major video services at once - Start, Premier, Evie and Okko. Users will be able to switch between these platforms, thereby always finding new movies, TV shows and not overpaying for online cinemas that do not watch. MegaFon announced this on August 22, 2023.
Based on big data analysis, MegaFon studied the behavior of users of video services in mobile format. Research has shown that consumers are increasingly choosing only one online cinema for themselves, preferring to change platforms. Thus, 48% of video service viewers actively use 2 to 4 applications on a long horizon, and this share is growing.
 | Based on the needs of our subscribers, we have collected four key video services into a single subscription - Start, Premier, Evie and Okko. Thus, giving users freedom of choice. Fans of film premieres can switch between video services on any day and enjoy watching films, TV shows on one of the four platforms. If a user watches one of the cinemas, he does not pay for the rest, - said Pavel Tulubiev, commercial director of MegaFon. |  |
A single MegaKino subscription costs 299 rubles a month. With it, users will be able to save 75% of the total cost of four online cinemas. At the first stage of the MegaKino project, the most active users of video services will be offered, and from September 2023 it will be available to all MegaFon subscribers.
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