MegaFon Library

2023: Rebranding

The Litres Group of Companies on May 31, 2023 announced the launch of the second stage of rebranding, which started in December 2022, and updates the corporate identity and interfaces of sites and applications of umbrella brands: Litres Samizdat, Litres Reader, Litres Library, Litres Publishing House and Litres School. Read more here.

2020: Digital Library Launch

Litres: The school and Megafon have launched a children's digital library. This was announced on July 14, 2020 by the Litres company.

Virtual shelves for July 2020 have collected more than 5,000 books on the school curriculum and for extracurricular reading, including modern works and books in foreign languages.

Young users in the service receive virtual readers' tickets, as in a real library, which open them up to books. Parents can connect the basic version of the library to children for 2 rubles per day or expanded, supplemented by books and works in foreign languages, for 4 rubles per day. The content is sorted by class and genre and contains no adult content.

Thanks to the service, young users will have instant access to the emotions, knowledge and impressions that books can give. We tried to take into account the interests of the children's audience as much as possible, therefore, the catalog presents electronic books of different genres that correspond to age and are recommended by experts, "says Alina Repkina, head of the library department of the Litres group of companies.

By launching products, we try to take into account the needs of different audiences. The Children's Library is part of our digital ecosystem, within which we develop partnerships and create products for subscribers. We hope that schoolchildren will have a summer vacation not only cheerfully, but also usefully, "says Andrey Kushnarev, CEO of MegaLabs.

The Children's Digital Library is open on the basis of the Megafon Book, where more than 150 thousand works have been collected as of July 2020. Users of the service read an average of 55 thousand books per month, 1100 books per day. The audio format listens to 38 thousand books a month, 740 books a day. At the end of May 2020, the number of children's books read by subscribers increased 1.5 times compared to the beginning of 2020.

Links

Link to MegaFon Library service