Metro Express Delivery

2023: Launch of express delivery for business customers in all cities of presence

The wholesale operator trade METRO on July 12, 2023 launched express delivery for business customers in all cities of the company's presence. More than 45,000 items from the assortment are available to order. The average time delivery is one and a half to two hours. electronic document flow Electronic or printed closing documents are also available to customers.

Among METRO customer groups, express delivery has become the most popular among restaurants and offices - the share of both is 43%, respectively. The average order price is about 7,000 rubles. Among the most popular orders at restaurants are chilled salmon, Rioba milk and vanilla ice cream, and at offices - paper, garbage bags and paper napkins, i.e. what can end unexpectedly and what customers need is very high.

Previously, METRO professional customers had access to "next morning" delivery processing. This could be done through a personal manager, call center or through M'SHOP (website or mobile application) - an order and delivery service for professional customers from the restaurant and hotel business, small retail, offices and other enterprises. The service offers a number of business opportunities, such as special prices, bonuses and credit limits. The average number of SKUs on orders varies from 10 to 40. Delivery is carried out on a preliminary request usually the next day, since the order for each customer is collected individually. Such delivery is used by 30,000 customers in Russia.

Since the beginning of June 2023, in addition to standard delivery, business customers can also use express delivery services with the ability to order goods "here and now." When you open a site or METRO application, the system automatically detects that there is a B2B client in front of it and displays a pop-up window informing you that it is possible to issue a delivery for business. The client can only choose the delivery option for Jurassic. persons and check their data. At the same time, delivery and assembly of the order for business customers is carried out free of charge.

For business, the purchase process in METRO has always been different, because professional clients work with us under an agreement, and each has a personal manager who helps with the formation of the assortment, prepares personal offers and special conditions. But it happens that some kind of position is needed here and now. For example, coffee ran out at the client's office. Now the B2B client can order goods as quickly and easily as ordinary customers, issuing delivery through a website or mobile application, "said Pavel Domnin, head of e-commerce development.